Advanced Television

usa

Rose Parade to stream on TCL smart TVs

Dooya Media Group and TCL, the second largest television brand in the world, have partnered to broadcast the 136th Rose Parade live from Pasadena to every TCL television in the US. The live New Years Day stream will be featured on all TCL smart TV home screens, beginning  at 8am PT and in encore mode  […]

December 31, 2024

LG launches free audio streaming service

LG Electronics has launched LG Radio+, the company’s ad-supported audio streaming service, now available on LG smart TVs running webOS 6.0 and above. This new service allows users to access a selection of podcasts and radio programmes. For a streamlined user experience, LG Radio+ will work with the LG ThinQ app, providing users with a […]

December 20, 2024

SpaceX launch cadence to increase in 2025

The US military, which supervises rocket launches from its Vandenburg Space Force Base in California, says it is preparing to allow an increase the number of SpaceX Falcon 9 launches to 100 annually, and well up on the number currently allowed. The military is discussing with the Federal Aviation Administration for permissions. However, California’s Coastal […]

December 19, 2024By Chris Forrester

Deltatre appoints Mitchell as Head of Sports in US

Deltatre, the sports and entertainment technology provider, has appointed Charlie Mitchell as Head of Sports for the Americas. Mitchell will spearhead the company’s growth strategy in the US sports market, building on Deltatre’s work with major customers, including the NFL, NHL, MLB, MLS, Rogers and Bell Media. With over three decades of experience in sports […]

December 19, 2024

Truthset rolls out Record-Level Transparency

Truthset, a data validation company in the US, has announced a rollout of Record-Level Transparency (RLT) for data records it processes. The new capability empowers data providers to identify and sequester demographic files based on score quality. RLT is the first advancement in Truthset’s data quality product portfolio since announcing its Series A funding in […]

December 17, 2024

Survey: Prime Video viewers skew older, wealthier

While no US streaming services are currently beating Netflix, Prime Video is ahead of the rest of the pack, ranking No. 2 for overall experience, content appeal and ad experience reports MX8 Labs. In a survey of over 5,800 respondents, 63 per cent say they’ve recently watched Prime Video, the highest share outside of Netflix […]

December 12, 2024

Nielsen: US streaming viewership hits record high

Time spent watching TV in the US during November reached a nine-month high, according to Nielsen’s The Gauge report, as viewing levels increased 5 per cent compared to October to record the largest monthly viewing total since February. TV viewership in the November interval was impacted primarily by sports, the presidential election and live streaming, […]

December 11, 2024

Study: Growth opportunities in US indie film space

Parrot Analytics has contributed to the US Independent Film Audience & Landscape study, spearheaded by Keri Putnam at the Shorenstein Center on Media, Politics, and Public Policy, a Harvard Kennedy School research centre. The report provides an overview of the state of the independent film industry in the US, addressing untapped opportunities, systemic challenges, and […]

December 10, 2024

Rivada wins US Navy contract

Rivada Space Networks has secured a contract from the US Navy. The contract’s value has not been indicated, and the new business comes despite Rivada not having any satellite capacity in orbit as yet. The contract will tap into Rivada’s plans for a highly secure, laser-linked constellation of satellites. The Navy contract requires Rivada to […]

December 4, 2024By Chris Forrester

ARF proposes new US TV connection framework

The Advertising Research Foundation (ARF) has proposed a new framework for classifying how US households connect to TV. The new framework would replace the pay/BBO/OTA scheme the TV industry has relied on for years. Data from the DASH TV Universe Study, including the first wave of DASH 2024, underscore the continued mainstreaming of streaming television, […]

November 26, 2024