ShowSeeker, the ad tech company behind Pilot – the cloud-based, all-in-one campaign and order management platform – has announced a partnership with Viamedia, the US independent digital and linear advertising rep firm. Viamedia will adopt ShowSeeker Pilot as its primary ad campaign and order management system, streamlining operations across a network of more than 100 providers in 75 of the top designated market areas (DMAs) nationwide.

“We selected the ShowSeeker Pilot platform to have the single best innovative and seamless advertising solutions for our clients,” said David Solomon, CEO of Viamedia. “Pilot’s unified, predictive capabilities empower us to streamline workflows and optimize campaign performance, ensuring we remain at the forefront of connecting advertisers with their audiences. This collaboration reflects our shared vision for driving efficiency and results in an ever-evolving media landscape.”

Viamedia’s adoption of Pilot will streamline ad sales workflows, enabling advertisers to have a more efficient and results-driven process. This integration enhances Viamedia’s capacity to deliver precise, cross-media advertising strategies tailored to the needs of local, regional and national advertisers.

“Our expanded partnership with Viamedia reflects the depth of our shared commitment to transforming ad sales operations,” said Jeff Blaszak, Sr. VP of Business Operations and Strategy at ShowSeeker. “By fully adopting Pilot across their operations, Viamedia gains a unified platform that simplifies workflows, optimises results for advertisers, and sets the stage for further advancements. We’re proud to build on this collaboration to drive greater efficiency in the media industry.”

ShowSeeker’s Pilot is laying a solid foundation for the future of ad tech with the only true all-in-one platform. Additionally, the introduction of Predictive Programming marks the first step toward groundbreaking predictive capabilities, including ratings and analytics, slated for 2025.

This partnership underscores both companies’ shared commitment to innovation and operational excellence in the media industry.

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Categories: Press Releases

Tags: advertising, cloud, dma, usa