Advanced Television

DAZN signs Women’s Elite Rugby, World Sevens Football deals

March 21, 2025

DAZN, the sports streaming platform, is now the global broadcast partner of Women’s Elite Rugby (WER), the first professional women’s rugby union league in the US

Fans will be able to watch all Women’s Elite Rugby games live and on-demand for free only on DAZN. The league’s inaugural season starts on March 22nd and will run until June 29th, offering viewers 30 regular season games that culminate in Grand Final. Six teams from across the US will compete to secure their place in rugby history: Bay Breakers, Boston Banshees, Chicago Tempest, Denver Onyx, New York Exiles and Twin Cities Gemini.

DAZN will also broadcast a new, mid-week magazine show which will showcase the best moments from every game.

Jessica Hammond-Graf, President of Women’s Elite Rugby, commented: “We are thrilled to enter into this media partnership with DAZN. This collaboration marks a major milestone for Women’s Elite Rugby as we continue to grow the sport and provide a platform for our talented athletes headed into our inaugural season. With the combined reach of DAZN, we are excited to deliver top-tier women’s rugby to a global audience and bring the game to new fans around the world.”

Esmeralda Negron, Co-CEO of Women’s Sports at DAZN, added: “DAZN’s partnership with Women’s Elite Rugby means that fans around the world eager to watch the inaugural season of this exciting competition can do so for free, alongside other premium women’s sports. DAZN is committed to growing the reach and popularity of women’s rugby, having already set the standard for sports entertainment and the global broadcasting of premium women’s football.”

DAZN has also announced ia global broadcasting, production, sales and marketing partnership with World Sevens Football, a grand slam series for professional women footballers.

DAZN will broadcast the inaugural World Sevens Football event from May 21st-23rd to fans around the world. The first of the three-day competitions in 2025 will see eight clubs come head-to-head in Estoril, Portugal, with a $5 million prize pool up for grabs.

DAZN will also collaborate with World Sevens Football on sub-licensing and marketing, leveraging its global reach, market-leading technology and powerful marketing engine to accelerate the growth of the competition and tap into an ever-expanding audience of football fans around the world.

“I am thrilled about the launch of World Sevens Football and the exciting new format it brings to the sport. Our short-format, high-energy matches mean more action, entertainment, and goals. This competition gives footballers another stage to shine and offers a great, potentially lucrative opportunity. With DAZN as our partner, we can bring this thrilling new series to a global audience while also working together to forge new partnerships, which is exciting. DAZN’s commitment to women’s sports and their extensive coverage makes them the perfect partner to showcase the fast-paced, bold future of football to fans everywhere,” said former English Footballer Anita Asante, investor, advisor, and member of World Sevens Football Players’ Advisory Council.

Hannah Brown, co-CEO of Women’s Sports at DAZN, said: “We are delighted to be the global media partner for World Sevens Football. The fast-paced format, top class global talent and record-breaking prize pool make this new competition a milestone for the game. DAZN offers rights holders a comprehensive global partnership structure to reach fans and drive value. Working hand-in-hand with World Sevens Football, together, we will accelerate the growth and realise the potential of this exciting new format. World Sevens Football joins an ever-expanding portfolio of top-flight sport on DAZN, underlining our commitment to building the global home of football and delivering to fans the very best sports content from around the world.”

Jen Mackesy, World Sevens Football co-founder, philanthropist, and minority owner of the NWSL’s Gotham FC and WSL’s Chelsea FC, added: “We are incredibly excited to welcome DAZN as a key World Sevens Football partner. This partnership represents a major step forward for the sport, combining our innovative tournament format with DAZN’s unparalleled global reach and expertise. Beyond DAZN’s massive reach, we are also excited to collaborate on sub-licensing and marketing agreements, leveraging their global reach, market-leading technology, and powerful marketing engine to accelerate the growth of the competition and tap into an ever-expanding audience of football fans around the world. We are very confident that this collaboration will ensure that World Sevens Football becomes a key property in advancing women’s football, setting new standards and inspiring future generations.”

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