Simulmedia, a specialist in cross-channel TV and connected TV (CTV) advertising, has announced the hiring of Jonathan Steuer as Chief Scientist. Steuer brings decades of expertise as a scientist, inventor, and innovator to Simulmedia’s mission of transforming TV and CTV advertising with technology and analytics. Steuer will play a critical role as part of Simulmedia’s […]

Cross-channel TV advertising specialist Simulmedia has renewed its partnership with entertainment technologist TiVo which will help ensure that Simulmedia’s TV+ platform continues to provide marketers with best-in-class audience planning, targeting and activation capabilities across ad-supported channels on both linear and connected TV in the US. Viewership data is more important than ever as advertisers across […]