Kantar, the marketing data and analytics company, has revealed growing adoption of ad-supported streaming, strong competition between Prime Video and Apple TV+, and a breakout performance by Mubi, which recorded its best-ever quarter in the Entertainment on Demand (EoD) GB streaming market data. The study in Great Britain, from Kantar’s Worldpanel division, uncovered the following […]

After several record-setting months, Nielsen’s March 2025 report of The Gauge revealed that television viewing trends have started to settle into more seasonal patterns. According to the report, the NCAA tournament helped drive cable’s traditional March increase, the Oscars stood out for broadcast, and in a competitive month of high-profile streaming releases, the top programmes […]

Apple TV+ in now available via Prime Video in Japan and the Netherlands as an add-on subscription. Until April 24th, new customers and eligible returning customers can subscribe to Apple TV+ for 200 yen (€1.25) per month for three months. Prime members who subscribe to Apple TV+ via Prime Video will have access to series […]

Apple TV+ is now available via Prime Video in India as an add-on subscription. Available at INR 99 (€1.07) per month, Prime members who subscribe to Apple TV+ via Prime Video can stream exclusive content, including series such as Ted Lasso,Shrinking, Severance (pictured), Silo, Slow Horse and The Morning Showas well as movies including Wolfs […]

Hub Entertainment Research has released its annual Evolution of Video Branding study, which tracks how branding of networks, providers, and shows impact what viewers choose to watch. The latest findings confirm that while viewers may be aware of many streaming services, they struggle to make sense of what exactly makes one service better than another. […]

Gracenote, the content data business unit of Nielsen, has reported that five of the top SVoD services globally – Prime Video, Apple TV+, Disney+, Paramount+ and Netflix – have significantly grown their sports programming over the last quarter. These five providers collectively increased sports programmes by more than 72 per cent in the recent quarter, […]

The Apple TV app is now available to download from Google Play on Android mobile devices — including phones, tablets, and foldables — offering Android users access to Apple Original series and films on Apple TV+, along with MLS Season Pass, the home of Major League Soccer. Available globally, Apple says the the Apple TV […]

Apple TV+ has shared a first-look at Carême, the upcoming French-language drama starring César Award winner Benjamin Voisin, César Award nominee Jérémie Renier, César Award winner Lyna Khoudri and Alice Da Luz. The series is directed by acclaimed filmmaker Martin Bourboulon.Carême will make its global debut on Apple TV+ on April 30th, with the first […]

As Apple and Comcast reported their Q4 results, their respective streaming services represent distinct approaches to the evolving digital entertainment landscape, reports Parrot Analytics. While neither Apple TV+ nor Peacock leads in market share, both platforms demonstrate how streaming fits into larger corporate strategies: Apple’s services ecosystem expansion and Comcast’s upcoming pivot into a leaner […]

Apple will invest more in developing European and French content in France under a new deal with the French government. While in line with its previous spending in the country, the new agreement commits the Apple TV+ streaming service to investing 20 per cent of its previous year’s net sales in France into the initiative. […]