Advanced Television

UEFA extends Friend MTS protection deal

October 30, 2024

Friend MTS, a provider of content protection services, has announced that the Union of European Football Associations (UEFA), the governing body of European football, has extended its commitment to Friend MTS’s anti-piracy technologies and services in respect of all major UEFA club and national team competitions including the UEFA Champions League, UEFA Women’s Champions League and UEFA Nations League.

Under the new agreement, Friend MTS will continue to provide UEFA with an array of services to combat piracy, including global monitoring and enforcement services backed by a 24×7 operations team. The services include monitoring and enforcement against Internet piracy (excluding social media and messaging apps which are addressed separately), dynamic delivery server blocking, and payment disruption of illegal IPTV services in addition to the removal of unauthorised apps from stores and de-listing infringing links to UEFA content from search engines.

Shane McCarthy, CEO at Friend MTS, commented: “UEFA has been a trailblazer in protecting the beautiful game with effective anti-piracy and cybersecurity techniques as demonstrated by the success of the recent UEFA Euro 2024 campaign. As the new football season gets underway, we are continuing to work together to deploy and evolve our anti-piracy solutions and insights.”

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