LTN and Lumen Technologies have announcd a partnership delivering a combination of live event production and transmission services for world-leading media companies. With over 50 years of shared experience, Lumen Vyvx Broadcast Solutions’ extensive reach and low-latency connectivity combined with LTN’s advanced content enrichment and master control services offers an end to end, fully managed […]
Super Bowl Sunday ranks as one of the most heavily viewed days of television each year throughout the US, and this year’s Super Bowl Sunday, (on February 9th), tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes according to Nielsen’s The Gauge report for February. This total day viewership […]
All major US streaming platforms had significant delays during Super Bowl LIX on February 9th according to data from Phenix – particularly Fubo (again), which was 78 seconds behind the action as the Philadelphia Eagles defeated the Kansas City Chiefs 40-22. On top of delays – data from Phenix, a provider of real-time streaming video […]
System1, the creative effectiveness platform, has revealed consumers’ favourite ads from the 2025 Super Bowl: Lay’s, the NFL, and WeatherTech took the top three spots, with appearances from Pfizer, Stella Artois and Doritos. In a Super Bowl whose ads were often weirder, wackier and more celebrity-driven than ever, Lay’s simple story of a young potato […]
OpenAI, the maker of ChatGPT, is to debut its first TV commercial during the 2025 Super Bowl, according to the WSJ. This would mark OpenAI’s first venture into commercial advertising. In 2024, Google promoted its AI capabilities during the Super Bowl. Google plans to go again but is said to be re-editing after it showed […]
Attest, a New York-based consumer research platform, has published research on how Americans plan to tune-in to Super Bowl LIX on February 9th. Looking back, last year’s Super Bowl gained widespread attention for more than just football, especially with pop star Taylor Swift’s attendance and potential impact on viewership, while online conversations swirled about the […]
The Whisper Group, a production company specialising in sports, documentaries, branded content, eSports, live events and unscripted entertainment, has announced that its events arm will produce the legendary Madden Bowl for EA Sports live in New Orleans on February 7th 2025, ahead of Super Bowl LIX. This sees Whisper produce the event for the Grand Final […]
Adweek, a resource of news, research and insights for the advertising, marketing and media community, has partnered with Roku to launch ‘Best of Big Game Commercials’, a one-stop shop for US fans who want to dive into the ads from this year’s Super Bowl and the best ads from years past. Featuring short standalone videos, […]
DAZN, the sports entertainment platform and global home of NFL Game Pass (excluding the US and China), is set to deliver “the most immersive Super Bowl viewing experience to NFL Game Pass subscribers to date” through new features and a wide array of content that transports fans to the heart of the action. Existing fans, […]
At CES, NBCUniversal previewed the future of full-funnel advertising for the industry, unveiling new engagement capabilities within its One Platform technology stack as well as success metrics that demonstrate the effectiveness of TV advertising. NBCUniversal said it will provide marketers with “unprecedented access to the biggest programming moments in the world”, leading up to its […]