Advanced Television

Consumer Behaviour

CRE to study video media usage

The Council for Research Excellence (CRE), a diverse group of senior research professionals from throughout the media and advertising industries, dedicated to advancing the knowledge and practice of audience measurement methodology, has issued a request for proposal (RFP) to industry researchers to study available research regarding new video-media usage. The objective of the project would […]

October 20, 2010

EU: Internet “too expensive”

The EU’s latest broadband and Internet survey (eCommunications Household Survey), covering 27,000 homes throughout the EU, has found an average 43 per cent of those households do not have internet access. Almost 20 per cent cited cost as the reason. The EU is committed to making basic broadband available to all Europeans by 2013 (and […]

October 15, 2010By Chris Forrester

Research: Online video to replace TV in Canada?

The first-ever study on Canadians’ viewing habits of online video conducted by Ipsos Reid and M Consulting finds 80 per cent of all Canadians indicate watching some video content online. Among those that have watched video online 41 per cent watch more online video content than they did last year. A growing audience means a […]

October 15, 2010

3D TV take-up initially sluggish

DisplaySearch forecasts that 3.2 million 3D TVs will be shipped in 2010, with growth to over 90 million in 2014. Based on this forecast, 3D will grow from 2 per cent of all flat panel TVs shipped in 2010, to 41 per cent in 2014. “While TV manufacturers have bold plans and a lot of […]

October 13, 2010

Viewers like web only content

Next New Networks and YouTube, along with Frank N. Magid Associates, have unveiled findings from their joint study of US online video viewership. The study surveyed a broad range of viewers to measure how they engage with Web original content and how they view this content amidst other entertainment options. The research uncovered that viewers […]

October 12, 2010

Research: Cord cutting is real

A survey from Wedbush Securities shows that US consumers, especially price-sensitive ones, are dumping pay TV services but sticking with the Internet. Whether cord cutting is a real danger or just an overhyped phenomenon is frequently debated in the industry. Analysts say it is difficult to say whether customers who quit their cable programming packages […]

October 11, 2010

Research: Mobile TV behaviour

“Mobile media usage continues to accelerate across the globe, driven by advancing technologies and the growing number of content options available to consumers,” said Mark Donovan, comScore senior vice president of mobile. “As we look across markets, dramatic differences in mobile media consumption, brand adoption and user behavior become evident. These differences are even more […]

October 11, 2010

Research: US cable subs more price sensitive

US consumers are less satisfied with their monthly pay-TV bills compared with last year, according to J.D. Power and Associates’ annual TV customer-satisfaction service survey – and cable subscribers are more likely to feel ‘ripped off’ than telco or satellite TV customers. The average satisfaction rating for the cost of pay-TV prices fell 2.5 per […]

October 7, 2010

Research: Consumers like new sources but won’t “cut cord”

Interest in and consumption of online media continues to grow and remain strong. While pay-TV operators have not yet seen a significant impact on their subscriber bases, early indicators suggest online media will eventually compete with pay-TV.  An ABI Research consumer survey revealed that about 32 per cent of those surveyed are interested in watching […]

October 5, 2010

Research: iPlayer tops usability chart

A report from user experience consultancy Webcredible says that the BBC iPlayer is leading major UK broadcasters in the VoD usability stakes with a score of 88 per cent, followed by Scottish broadcaster STV with its STV Player coming in second with 76 per cent Sky Player scored just 55 per cent, with admittedly a […]

October 1, 2010