Weekly incidence of going online or using a handheld device to watch TV content rose from 34 per cent in 2009 to 39 per cent among broadband users in the US, according to a Horowitz Associates’ study. The study revealed that a full quarter (25 per cent) of broadband users watch TV content online or […]
Increasingly, the main reason people watch on-demand TV is to avoid falling behind with the linear TV schedules, which have been attracting record viewing figures in recent years, according to research published by Thinkbox and Decipher. The ‘Tellyport’ research questioned a sample of 3,000 people in the UK and employed a mixture of quantitative and […]
A study released by Nielsen has highlighted the 21st century TV-viewing habits of consumers who are watching shows or movies from the Internet on their TV sets. Specifically, it reveals that 84 per cent of these viewers report that they are watching the same, or more, regularly scheduled TV since they started streaming or downloading […]
Research from The Diffusion Group (TDG) has discovered that iPad Users and Intenders—those who own or are likely to purchase an iPad in the next few months—are significantly more likely than average adult broadband users to either downgrade or ‘cut the cord’ and cancel their PayTV service. “Despite the fact that cord-cutting remains more widely […]
Even though 56 per cent of all American homes are getting HD signals on their high def sets, well over 80 per cent of viewing is still done in standard definition, Nielsen reports. Only 13 per cent of the viewing for the entire day of cable programming and only 19 per cent of the viewing […]
Findings from the an extensive 3DTV viewer study, conducted by ESPN during the summer’s 2010 World Cup tournament has revealed that people remember TV ads better in 3D than in 2D. ESPN used Disney’s Media and Ad Lab in Austin to measure viewer response to its inaugural 3D coverage. It was, for the most part, […]
The digital media industry needs to offer more legal ways to access content, such as streaming and micropayment systems, to overcome piracy, suggests research by BDRC Continental. At the Media Research Group conference in Malta, director of media and Internet research James Myring presented the company’s first study of digital content piracy. “If piracy is […]
Online video now accounts for the largest amount of IP traffic worldwide, according to figures from Cisco Visual Networking Index (VNI). Online video – which represents streaming video, Flash and Internet TV – represents 26 per cent of all IP traffic, compared to 25 peer cent for P2P traffic (the former highest – down from […]
The International 3D Society has published a survey revealing that 6 of 10 US adults (59 per cent) have yet to see a contemporary 3D movie (in the past three years) — an untapped and huge opportunity for consumer discovery. “Clearly consumers have a robust appetite for 3D Content” said Jim Chabin, President of the […]
SAY Media, a modern media company, has published the results of a research project aimed at better understanding consumer media consumption and advertising effectiveness. In addition to uncovering key behavioural changes, the study strove to better understand the implications for marketers trying to reach this desirable, growing audience. Consumers who’ve shifted the majority of their […]