Nearly a quarter of US subscribers (23 per cent) spend over $100 (€92) per month on streaming and subscription services ($1,200+ per year), according to data from Bango. The Subscriptions Assemble study — which surveyed 5,000 US subscribers — reveals new trends, including Americans swapping their standalone subscriptions for combined ‘bundle’ deals. According to the […]
According to Omdia, online consumer spending is set to reach $4.4 trillion (€4.03tn) in 2025, with the US contributing $1.4 trillion. By 2029, this figure will surge to $6.6 trillion, with the US accounting for $2 trillion of total online expenditure. Maria Rua Aguete, Senior Research Director at Omdia, presented the data at the Connected […]
TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision process. Study findings confirm that linear TV remains the most important influence by far among a variety of different media platforms (traditional & digital including streaming), through all […]
The latest findings from What’s the Score?, Hub’s sports study tracking the evolution of sports fan and media, reveal that US audiences are becoming comfortable watching sports on streaming platforms – just as they did with scripted TV, only much more quickly. Highlights from Wave 3 of the study include: Sports fans are just as […]
An estimated 36.6 million Americans watched President Donald Trump’s address to a joint session of Congress on March 4th, according to Nielsen figures. Viewership peaked from 9:45pm – 10:00pm ET with 37,895,000 viewers who tuned in for the longest presidential speech to lawmakers on record at nearly 100 minutes. This year’s audience was up over […]
The shift from watching new movies in cinemas to streaming them at home has been one of the most significant changes in entertainment over the past few decades. The pandemic accelerated that shift, and although that has faded, many viewers have continued to trade cinema-going for watching the latest movies at home. Research platform MX8 […]
The Devil In The Family: The Fall Of Ruby Franke docu-series on Disney+ has proved an immediate hit with viewers. In its first five days of streaming the series drove 7.9 million global views, becoming the biggest docu-series on Disney+ in the UK and EMEA to date and held a top spot on the Disney+ […]
FreeWheel, a Comcast company and technology platform for the video advertising industry, has released the findings from a new study, CTV Barometer, carried out with GWI — the consumer insights tech company. The research shows that streaming TV is rapidly becoming a popular way to consume content, regardless of age. Across 630 million streamers in […]
Virgin Media O2 has released data showing that Brits are embracing Tuesday as the new big night in, with more broadband traffic on Tuesday evenings than on any other day of the week, including weekends. This is driven by important sporting fixtures often falling on a Tuesday and it being the most common day of […]
TDF has unveiled the results of a study conducted jointly with Kantar on the potential of 5G Broadcast, an innovative technology that enables optimal mobile television reception. The study highlights strong public interest and concludes that this is a major advancement for Digital Terrestrial Television (DTT), opening up new opportunities for broadcasters. A few months […]