According to research by O2, nearly half (42 per cent) of British mobile phone users are paying for additional mobile storage, with photos, videos and unused apps being the main culprits of storage consumption. The true cost of being a digital hoarder has been revealed, as research reveals Millennials admit to paying over six times […]
A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption and social identity. As the generation that scrolls streams, and shapes trends in real time, Gen Z is redefining the way brands, media and influencers engage with audiences at the intersection […]
Tubi, Fox Corporation’s ad-supported streaming service, has released findings from The Stream 2025: Audience Insights Shaping Streaming. In this year’s report Tubi, who partnered with The Harris Poll to conduct research, provides a dive into the changing streaming behaviours of US consumers, especially Gen Z, and how marketers can reach these audiences amid the shifting […]
A peak domestic UK TV audience of almost 8 million fans witnessed history at Wembley Stadium on March 16th, as Newcastle United broke a 70-year major domestic trophy wait to clinch the 2025 Carabao Cup, with a 2-1 victory over Liverpool. Across Sky Sports Football, Sky Sports Main Event, ITV1 and ITVX an average domestic […]
Super Bowl Sunday ranks as one of the most heavily viewed days of television each year throughout the US, and this year’s Super Bowl Sunday, (on February 9th), tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes according to Nielsen’s The Gauge report for February. This total day viewership […]
Futuresource Consulting has blended its latest round of international consumer research to reveal the buyer journeys that will shape the future of the headphone and soundbar markets. “Every consumer electronics purchase tells a story, influenced by emotion, habit and desire,” says Tom Bartlett, Insights Analyst, Futuresource Consulting. “For brands and retailers, these insights go beyond […]
Hub Entertainment Research has released its annual Evolution of Video Branding study, which tracks how branding of networks, providers, and shows impact what viewers choose to watch. The latest findings confirm that while viewers may be aware of many streaming services, they struggle to make sense of what exactly makes one service better than another. […]
Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry in the US. This quarter’s report includes historic metrics on Session Lengths, Hours of Viewing, Ad Load, and Ad Fill Rates, uncovering […]
Brits could earn more than £600 with their unwanted electricals, according to data from Virgin Media O2. The findings come ahead of Global Recycling Day (March 18th) which reveals Brits’ bad habits when disposing of their unused tech. Some 92 million electrical devices – including phones, tablets, smartwatches and gaming consoles – are estimated to […]
The Digital Poverty Alliance (DPA) – a UK-based charity dedicated to addressing the digital divide and combating digital exclusion across vulnerable communities – is calling on the government to give long-term protection to the UK’s free-to-air terrestrial TV service, as research finds strong support (73 per cent) for retaining it and low awareness that its […]