Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to a Nielsen report titled Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending nine hours and six minutes a week logged on to their computers, […]

Nielsen Ad Intel data shows that travel and accommodation has grown strongly over the past year, with advertising investment in the sector reaching $636.7 million (€554m) from April 2024 to March 2025 – a 9 per cent year-on-year increase. Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in […]

After several record-setting months, Nielsen’s March 2025 report of The Gauge revealed that television viewing trends have started to settle into more seasonal patterns. According to the report, the NCAA tournament helped drive cable’s traditional March increase, the Oscars stood out for broadcast, and in a competitive month of high-profile streaming releases, the top programmes […]

Nielsen, the specialist in audience measurement, data and analytics, has published its latest All Screens Video Landscape report for Poland, covering viewing (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets. The ranking is opened by Warner Bros Discovery with a share of 18.45 per cent. There is […]

Super Bowl Sunday ranks as one of the most heavily viewed days of television each year throughout the US, and this year’s Super Bowl Sunday, (on February 9th), tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes according to Nielsen’s The Gauge report for February. This total day viewership […]

Paramount+ has renewed breakout hit Landman for a second season. The debut season of Landman ranked as a Top 10 SVoD Original Series across all SVoDs for Q4 alongside Paramount+ originals Tulsa King and Lioness. This marks only the second time since Nielsen began tracking SVODs (Q3–17), that a service had three of the top 10 series […]

Gracenote, the content data business unit of Nielsen, has released a report providing data and insights on the changing state of free ad-supported streaming television (FAST) for distribution platforms and advertisers seeking to monetise consumer engagement with FAST programming. The report delves into the number of active FAST channels in key markets, the amount of […]

An estimated 36.6 million Americans watched President Donald Trump’s address to a joint session of Congress on March 4th, according to Nielsen figures. Viewership peaked from 9:45pm – 10:00pm ET with 37,895,000 viewers who tuned in for the longest presidential speech to lawmakers on record at nearly 100 minutes. This year’s audience was up over […]

Nielsen has announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly established Custom Research Division across the Pacific region. With more than 20 years experience in the media and research sector in Australia, Riolo will oversee Nielsen’s primary research projects, managing all aspects from […]

A number of major European Joint Industry Committees (JICs), Media Owner Committees (MOCs), and professional research companies have announced that they will join to create the Audience Measurement Coalition (AMC). The AMC will serve as a voice to European regulators on all policy matters related to audience measurement in the context of the adoption of the […]