Relo Metrics, the AI-powered sponsorship analytics platform, has announced the addition of the National Women’s Soccer League (NWSL) to its flagship product, Relo Census. This milestone expansion brings always-on sponsorship tracking across linear, social, and streaming media to one of the fastest-growing leagues in sports. With a 19 per cent YoY increase in sponsorship deals—the […]
The 2024 DirecTV Soccer Champions Tour will officially kick off its summer of soccer celebration at the newly-christened DirecTV Champions Lounge, a 38-day long fan experience and brand takeover of the iconic soccer bar Legends in New York City running July 5th through August 12th. DirecTV returns as the primary sponsor for the second annual […]
Sociable Software, a new games company working with the creators of the Sociable Soccer franchise, has announced that Sociable Soccer 24 is now available to purchase on Nintendo Switch. Available via physical game card or digital download, PlayStation and Xbox versions of the game will also be launching later this summer. With the FIFPRO licence […]
Prime Video and the National Women’s Soccer League (NWSL) have announced a new, multiyear rights agreement that will make the streamer the new home for the league in the US and Canada. Beginning in 2024, Prime Video will be the exclusive home for 27 total matches each season, including 25 regular-season games as part of […]
Eleven has partnered with the United Soccer League for exclusive global broadcast rights to the USL W League, a new pre-professional women’s competition in the US. Select matches from the inaugural 2022 season will be streamed live exclusively on the Eleven Sports website, bringing the 44-club competition to a local, national and global audience. The […]
The US Soccer Foundation has named NBCUniversal Telemundo Enterprises as the organisation’s first official and exclusive Spanish-language media partner. Through this partnership, Telemundo joins the Foundation in its efforts to advance soccer as a means for helping children in underserved communities reach their full potential, including supporting the Foundation’s signature Soccer for Success youth programme, […]
The involvement of tech giants in the sports broadcasting market has never been this much a reality, reports Dataxis. Until now, only Amazon had been investing in premium sports properties, be it in the US or in Western European markets, while YouTube has rather turned to be a flexible and complementary offer to traditional broadcasters’ […]
UNICEF UK Ambassador Robbie Williams will sing his iconic ballad Angels in front of 60,000 fans at Soccer Aid for UNICEF on June 12th. The pop superstar will take to the London Stadium pitch at half-time of the world’s biggest celebrity football match to deliver the performance. It will also be a coming home party […]
Turner Sports, a division of WarnerMedia, and the US Soccer Federation have reached an eight-year multimedia rights agreement that will make TNT/TBS and HBO Max the exclusive English-language home to more than 20 Women’s and Men’s National Team matches each year. The deal is worth a reported £200 million (€180.1m) and marks WarnerMedia’s first foray […]