Relo Metrics, the AI-powered sponsorship analytics platform, has announced the addition of the National Women’s Soccer League (NWSL) to its flagship product, Relo Census. This milestone expansion brings always-on sponsorship tracking across linear, social, and streaming media to one of the fastest-growing leagues in sports. With a 19 per cent YoY increase in sponsorship deals—the […]
Relo Metrics, the AI-driven sponsorship, data and analytics platform for real-time data-driven decisions, has announced that its Relo Census product now includes F1, bringing census-level data set to the sport. This expansion enables F1 brands, teams, and agencies to benchmark sponsorship performance, track brand exposure, and optimise investments, with speed and accuracy. The official launch […]
Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship investments, just dropped the 2024 US Sports Scoreboard: Future of Sponsorship Report, offering a deep dive into the fast-growing world of sports sponsorships. The report reveals $11 billion (€10.58bn) in Sponsor Media Value (SMV) generated throughout 2024 across major leagues […]
Relo Metrics, the sports measurement platform, and Meltwater, a global provider of media, social, and consumer intelligence, today announced a new partnership that will transform how sports and entertainment customers measure and maximise sponsorship performance in the digital landscape. This collaboration will enable customers to unlock insights with Relo’s AI-powered sponsorship analytics platform alongside Meltwater’s […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has announced the issuance of US Patent No. 12,124,509 titled ‘Automated Media Analysis for Sponsor Valuation’. This new patent is the 7th US patent issued to Relo Metrics, which also holds a robust portfolio of issued patents in Australia and Europe, underscoring its position […]
Relo Metrics, the AI-powered sponsorship analytics platform for real-time data decisions, has released the findings of its 2024 WNBA Brands Insight Report, revealing that the League drove a record $136 million (€104.7m) in Sponsor Media Value (SMV) during the regular season. Major brands, including Nike, AT&T and Michelob Ultra, benefited significantly from soaring social media […]
GumGum, the contextual-first technology player transforming digital advertising, has announced a new sports marketing solution to help brands and agencies capitalise on sports moments like never before. This new solution combines The GumGum Platform (advertising) and GumGum’s wholly-owned subsidiary, Relo Metrics (sports sponsorship measurement) to provide a holistic approach to sports marketing. GumGum Platform + […]