Verve, a media platform focused on emerging channels, and Audigent, a part of Experian and a data activation, curation and identity platform, announced a collaboration that utilises both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less environments. The result is that brands can now use Audigent’s curation solutions to reach Verve’s global audience […]
Verve, a digital media company that provides AI-driven ad-software solutions, has announced that Grant Gudgel will serve as its new SVP of marketing. Gudgel has spent his entire career in the digital advertising space. He spent four years in leadership roles at Teads, where he rolled out and ran all North American operations of Teads […]
Research from Verve has highlighted that while 68 per cent of UK and US consumers who shared their opinion agree they have more control over their app privacy settings than two years ago, 58 per cent of consumers are also more willing to share data on apps than before. The study surveyed 4,001 respondents across […]
Verve, an ad solutions suite for emerging channels, has acquired New York-based Jun Group, a mobile-first digital advertising technology company that delivers intelligent, privacy-first advertising for brands, agencies, and publishers. Jun Group has a 20-year history, boasting a number of relationships with Fortune 500 advertisers in North America. Acquired by Advantage Solutions in 2018, the […]
According to findings from a new report, Is TV just TV?, by Samsung Ads and Verve, brands that advertise on streaming platforms are perceived to be five times more modern and five times more innovative when compared to brands that advertise in non-streaming environments. These figures jumped to eight times and six times, respectively, for […]