Trade body the Connected TV Marketing Association (CTVMA) has published its Global Policy Guide for the connected TV industry, outlining six key pillars critical for industry growth and profitability in an interconnected world. Developed after six months of industry-wide consultation, the guide reflects the mission, purpose and values of the CTVMA constitutional members from Samsung, […]
The growing number of smart TVs in Italy indicates a growing trend towards digital viewing habits. According to Lorenzo Sassoli de Bianchi, President of Italian TV audience research company Auditel, smart TVs (22.4 million) have furthered the lead over traditional TVs (21.2 million) in Italian households. Additionally, Italy has 48.9 million smartphones, 19.7 million desktop […]
LG Ad Solutions, in collaboration with MediaScience, has released a study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native and Mobile Video ads within a single campaign boosts key brand metrics and performance. The study revealed that brands […]
The days of flipping through TV channels are long gone as smart TV owners embrace the app-centric viewing environments that deliver more than just TV entertainment. Hub’s Evolution of the TV Set study shows that smart TVs significantly impact how viewers are leaning into streaming services and other entertainment apps as traditional linear pay-TV viewing […]
Roku, the TV streaming specialist, has announced a new range of Veltech Roku TV models available in the UK from AO.com. Utilising hardware with the accessible Roku operating system (OS), Veltech Roku TV models offer users access to a selection of free, live, and premium streaming channels at competitive prices. The new range includes sizes […]
3 Screen Solutions (3SS), a provider of software solutions for set-top boxes (STB), smart TV, multiscreen and in-vehicle entertainment, has announced that Austria’s national broadcast network operator ORS has gone live on Hisense smart TVs with its super-aggregated multiscreen simpliTV service. The app is powered by the emerging VIDAA operating system. ORS continued to rely on long-term core […]
The holiday season was good for many of America’s living rooms, with Smart TV ownership increasing in Q1 2024 to nearly eight in 10 households as consumers replace old TVs and embrace streaming video. Hub Entertainment Research’s annual Connected Home study reveals how consumers are still investing in home entertainment technology that improves their home […]
Following the success of its advertising products on the home screen of Samsung TVs, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including Connected TV (CTV), has launched the First Screen Immersive Masthead. Currently available on 2024 Samsung Smart TVs, the First Screen Immersive Masthead provides […]
NetRange, an Access company and provider of white-labelled, turnkey smart TV and OTT ecosystems, has announced a collaboration with TikTok, to enable users of the social media platform to access TikTok content globally on TV through the NetRange Smart TV Portal. “With an installed base of around a billion smart TVs globally, and with particularly […]
Gioteck, a videogame accessory brand and part of Embracer Freemode, introduces the Smart TV+ Duo Wireless Controller, a wireless controller which can be used across cloud gaming services on Smart TVs and PC. Ideal for those with accessing gaming services via a smart TV, the Smart TV+ Duo Wireless Controller uses Dual Band Wireless technology […]