Samba TV data shows that 1.6 million US households streamed the Borat movie sequel on Amazon Prime Video during its opening weekend (October 22nd – 25th). Amazon’s decision to release the movie one day early, on the same day of the final presidential debate, didn’t seem to give it that great of a boost: only […]
Samba TV, a provider of global TV data and audience analytics, has released its inaugural State of Viewership Report for 2020. This new quarterly research report provides an overview of television, movie, Connected TV (CTV), and advertising viewership in the US. It provides insights on trends and movements of audience consumption in 2020’s unique and […]
With less than two weeks until the US presidential election, fewer households tuned in to the final debate, and the viewership rate (fraction of households watching) dropped in seven
US President Donald Trump and former vice president Joe Biden participated in ‘town halls’ in the US on NBC and ABC, respectively, on October 15th. According to analysis by Samba TV, the cross-screen television data and analytics provider, 6.3 million US households tuned into Trump’s town hall, a 209 per cent increase from the previous […]
Comscore, a partner for planning, transacting, and evaluating media across platforms, has announced its expanded TV measurement footprint driven by a new partnership with Samba TV, a global cross-screen television data and analytics provider. The launch of international Smart TV measurement capabilities will begin in select European markets. By working with new and existing partners, […]