Samba TV, a specialist in AI technology for media analytics, has announced the appointment of Zac Pinkham as senior vice president of international, where he will oversee Samba TV’s EMEA and APAC business to drive growth and expand market share in key international regions. His appointment comes on the heels of Samba TV’s acquisition of Semasio and expansion to 50+ markets including representation across Europe, MENA, APAC, and the Americas.

Pinkham, previously serving as Semasio general manager, brings experience in digital advertising and media, having led international expansion strategies for major technology and advertising firms.

“Zac’s leadership and deep industry expertise make him the ideal person to drive our international strategy forward,” said Samba TV Co-founder and CEO Ashwin Navin. “As Samba TV accelerates its global expansion and deepens its AI-powered targeting capabilities, Zac’s experience will be instrumental in reinforcing our commitment to equipping advertisers and media companies with the most comprehensive, privacy-first measurement solutions available.”

With an increasing number of brands and agencies seeking more precise audience insights that connect attention with in-market intent, Pinkham will focus on expanding Samba TV’s footprint and deepening partnerships across key global markets.

“It is a pivotal time for the industry,” added Pinkham. “We have a unique opportunity to arm advertisers with a more advanced, privacy-first targeting ecosystem to achieve greater reach and measurable results. Together, Semasio and Samba have rapidly expanded to 50+ markets worldwide, positioning us for substantial revenue growth and deeper market penetration in 2025 and beyond. I look forward to continuing to drive this acceleration internationally as we deliver innovative solutions around the globe that empower our partners with meaningful outcomes.”

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Tags: AI, measurment, Samba TV