Madhive, the unified operating system for local media, has announced the appointment of industry veterans Michael Kim as Chief Product Officer (CPO) and Laura Colona as Chief of Staff.

“With the local media landscape evolving rapidly, we’re focused on building the team and technology to lead this transformation,” said Spencer Potts, CEO of Madhive. “Michael and Laura will help ensure our platform remains the fastest, most adaptable answer for broadcasters looking to modernise operations, maximise margins, and unlock entirely new revenue streams.”

Kim brings 25 years of deep expertise driving innovation across programmatic advertising, television, and AI products. He was previously Senior Vice President of Product at Samba TV where he restructured and accelerated the measurement business to drive growth, launching a next-generation cross-channel TV outcomes product powered by AI. Prior to Samba TV, Kim served as Chief Product Officer at Simulmedia, revamping the company’s operating model to focus on incremental reach across linear and programmatic TV. As VP Product at Integral Ad Science (IAS), Kim grew programmatic revenue from single-digit millions to approximately $200 million and led key M&A efforts, culminating in the company’s 2021 IPO.

Colona brings extensive experience in strategic operations and client advocacy programs to Madhive. She was most recently SVP Marketing at Talon, where she was responsible for growing the OOH agency’s brand and supporting  growth initiatives across North America. Prior to Talon, she held senior marketing leadership roles at the OAAA. And at FreeWheel, a Comcast Company, Colona spearheaded efforts to educate marketers and their agencies on the value of premium video through advocacy promoting the premium video economy.

“Our north star is empowering broadcasters and local media companies with the scale, simplicity, and speed they need to compete,” said Jim Wilson, President of Madhive. “With Michael and Laura on board, we’ll be well positioned to serve both today’s operational realities and tomorrow’s opportunities.”

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Tags: FreeWheel, IAS, MadHive, Samba TV