Aniplex and Crunchyroll have jointly invested in, and established Hayate. The main business of the compnay will be the planning, development, and production of anime content for Crunchyroll’s worldwide streaming service.

Hayate’s staff will be made up of employees from both Aniplex and Crunchyroll, and will be led by Chairman and CEO Masanori Miyake and President and COO Leo Watanabe, both from Aniplex.

“With its diverse stories, characters, and expressions, anime’s popularity as entertainment content and a lifestyle is spreading even further around the world. Hayate will produce premium content for anime fans worldwide using Aniplex’s production expertise know-how cultivated over the years through its partnerships with a wide range of creators and studios as well as Crunchyroll’s development, marketing, and distribution capabilities built upon its strong ties to the anime community and passionate fandom,” said Aniplex and Crunchyroll in a press release.

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Tags: anime, Crunchyroll, production