Virgin Media O2 and UKTV have renewed their partnership in the UK with a multi-year deal securing carriage for UKTV’s pay channels, U&GOLD and U&alibi, streaming service U, and UKTV’s free-to-air channels. As part of the deal, streaming service U will become available to almost all homes with Virgin TV later this summer. Currently, U is available to Virgin Media customers with a Stream or Virgin TV 360 box only.

UKTV’s free-to-air channels U&Dave, U&Drama, U&W, U&Yesterday and U&eden, will continue to be available for Virgin Media TV customers for the duration of the deal.

This deal is the most recent development in the evolution of Virgin Media O2 and UKTV’s long-term partnership which has also recently seen UKTV’s FAST channels, U&Laughs, U&Transport, U&Real Heroes and U&The Past, offering curated access to some of UKTV’s most popular shows, launch on Virgin Media platforms.

David Bouchier, Chief TV & Entertainment Officer, Virgin Media O2, commented: “Providing our customers with access to the latest and greatest TV content sits at the heart of Virgin TV. From the launch of new FAST channels to offering access to apps and streaming platforms, we’re committed to curating the very best entertainment lineup for our customers to enjoy. This deal demonstrates the evolution of our fantastic partnership with UKTV and brings brilliant updates for our customers.”

Sam Tewungwa, Managing Director, UKTV, added: “This deal marks the next chapter in UKTV’s valuable longstanding partnership with Virgin Media O2. We are delighted to be expanding our offer for customers, complementing the brilliant channels and programming for which we are renowned with access to our U streaming app and growing suite of FAST channels.” 

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Tags: u, UKTV, Virgin Media O2, Virgin TV