The 18th edition of TATA Indian Premier League (IPL) drew record viewership across JioHotstar and Star Sports Network in India. With a cumulative watch time of 4,956 crore minutes, JioStar Network has set new benchmarks, delivering an enhanced cricketing experience across TV and digital platforms.

On JioHotstar, digital viewership of the first 3 matches was 40 per cent higher than last season, fueled by a 54 per cent surge in CTV consumption. With 137 crore views, peak concurrency of 3.4 crore, and a 2,186 crore minutes of watch time from just the first three matches of IPL 2025.

Furthermore, on television, as per BARC data, the opening weekend of TATA IPL 2025 set new records, drawing over 25.3 crore viewers and clocking 2,770 crore minutes of watch time – a 22 per cent surge from last year. The average TVR for the first three matches was up by 39 per cent compared to the previous season.

Sanjog Gupta, CEO – Sports, JioStar, commented: “The record-breaking viewership across digital and TV platforms over the opening weekend of TATA IPL 2025 reaffirms the tournament’s unmatched popularity bolstered significantly by the wide reach of our platforms and our commitment to creating deeper fan connections, in turn redefining how India experiences sports. With cumulative watch time of 4,956 crore minutes, this season has begun on an extraordinary note. As the tournament unfolds, we look forward to continuing to deliver an inclusive, intuitive and interactive IPL experience by serving every fan with a suite of customized viewing options, creating unmissable moments, unforgettable stories, and a truly immersive IPL.”

Kiran Mani, CEO – Digital, JioStar, added: “IPL 2025 is setting a new benchmark for how India engages with live sports and entertainment at an unmatched scale. The opening weekend showcased the power of innovation in creating richer, more interactive experiences, allowing fans to connect with the game like never before. At the same time, our partners are tapping into one of the most engaged audiences ever, driving deeper and more meaningful connections. As we continue to expand IPL’s reach, bringing the game to newer audiences, we move closer to our ambition of lighting up a billion screens and making this season a historic moment in how sports and entertainment are experienced in India.”

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Categories: Articles, Consumer Behaviour, Content, Research

Tags: cricket, india, IPL, jiohotstar, tata