TV still rules the living room when it comes to how we spend our time, according to a survey carried out on behalf of Panasonic. Brits spend nearly twice as much time watching TV as we do on social networking websites. The average Brit spends about 2.5 hours (156 minutes) watching television per day, while […]
The NFL has struck a deal with Twitter to make American football highlights and other content available on the social-media service, the latest big partnership aimed at capitalising on the intersection of tweeting and TV. The NFL will have a team dedicated to producing “programming” for Twitter users seven days a week, including in-game highlights […]
never.no has integrated Vine and Instagram Video into its flagship Interactivity Suite (IS), a toolkit for creating the technical backbone of Social TV and Multiscreen engagements. Now broadcasters and advertisers that use the never.no IS or “Sync” Ad platform will be able to push and pull user generated data from Vine and Instagram video into […]
VidiGo and never.no have unveiled a solution to leverage the power and potential of social TV, audience interaction and participatory television. The jointly released turnkey platform is an intuitive, easy to use and complete Social Media Hub. The Hub is a combined Social Management and CG product to deliver cost effective social media capabilities for […]
Twitter has acquired Trendrr, a company that tracks and analyses conversation about TV shows on Twitter and other social media sites such as Facebook. The news was revealed in a blog post by Trendrr founder Mark Ghuneim, who suggested the move would give rise to bigger opportunities that drive better experiences for users, media and […]
Focus on TV advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to a survey compiled by STRATA. Interest in digital advertising is closing in as several popular social media sites reached previously unseen levels of agency interest last quarter. TV advertising still remains […]
at800, the organisation responsible for ensuring viewers can still watch Freeview when new mobile signals go live, has launched the UK’s first postbox for Tweets – so a Tweet can now reach even those who aren’t on Twitter. People can Tweet a family member or friend using the hashtag #at800postbox. at800 will print the personalised […]
TiVo and Grouper, a technology-based social club, have formed a partnership that will integrate TV and movie themes into the novel Grouper experience. The partnership, rolling out later this month, will create integrated brand experiences in select markets by offering TV trivia during Grouper gatherings, themed parties and photo challenges. “We look forward to working […]
Twitter is testing a new feature that sees links to popular TV shows appear as Twitter cards at the top of user’s Timelines, complete with related Tweet data and show information. The cards themselves link through to pages dedicated to the programme in question, with more information about the show and related Tweets The click-through […]
BitTorrent has partnered with US firm Converge Studios, for the pilot for its new show Fly or Die. The show – a scripted drama that “documents the inner workings of the music industry” and BitTorrent is making available a ‘bundle’ of content through its network of 170m monthly active users, offering Fly or Die‘s trailer […]