TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: […]

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC Media forecasts, the company will see +13.7 per cent year-on-year advertising spend growth this year to reach $5.2 billion (€4.8bn), with marketers in APAC having […]

Instagram, impacted by the introduction of Apple’s App Tracking Transparency (ATT) policy in 2021 and a subsequent weakening of the digital ad market, is recovering stronger than its social media peers. WARC Media forecasts Instagram’s advertising revenue to reach $71 billion (€66.3bn) in 2024, driven by parent company Meta’s innovation with AI to assist content […]

Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television, but a new WARC study finds this steady growth is restricted by its performance credentials and competition from search, social and retail media. WARC Media’s latest Global Advertising Trends report, Connected TV’s next episode, examines advertising investment and consumption patterns […]

Generation Z, defined as 16 to 24s, is forecasted to spend 13 hours consuming media per day in 2023, slightly behind their 25 to 34 counterparts, according to the Global Ad Trends report: Finding Gen Z by WARC Media. From broadcast radio to podcasts, online TV/streaming to linear TV, it’s forecasted at least 40 minutes will […]

Media inflation is driving up the cost of advertising across channels, with TV most affected, according to an analysis by WARC Media. The latest Global Ad Trends report finds that, globally, TV CPMs (cost per thousand) have increased 31.2 per cent since 2019 – the steepest incline in more than two decades – and are […]