Kantar, the marketing data and analytics company, has revealed growing adoption of ad-supported streaming, strong competition between Prime Video and Apple TV+, and a breakout performance by Mubi, which recorded its best-ever quarter in the Entertainment on Demand (EoD) GB streaming market data. The study in Great Britain, from Kantar’s Worldpanel division, uncovered the following […]

Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, alongside the best performing ads tested by LINK AI, Kantar’s AI-powered ad testing solution. Ads from Coca-Cola, Deliveroo, Desperados and bread brand Freya’s take the top […]

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: […]

TDF has unveiled the results of a study conducted jointly with Kantar on the potential of 5G Broadcast, an innovative technology that enables optimal mobile television reception. The study highlights strong public interest and concludes that this is a major advancement for Digital Terrestrial Television (DTT), opening up new opportunities for broadcasters. A few months […]

Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has announced an initiative to expand its measurement of the YouTube content that people watch via TV sets. Barb has reported how people use a TV set to watch content on YouTube that’s distributed by TV companies since 2021. Working […]

Data drawn from Kantar Media’s annual international TGI Global Quick View report, covering 37 countries and more than 80,000 respondents (from 2021 to 2025), reveals that the proportion of adults globally who say that nearly all of their TV/video watching is through TV channels has fallen from 12 per cent in 2021 to 7 per […]

Kantar, the marketing data and analytics company, reveals a growing consumer preference for ad-supported streaming, robust momentum for Apple TV+, increasing investment in sports content and Netflix’s continued strength in delivering engaging entertainment in its Q4 Entertainment on Demand (EoD) data on the global streaming market. The study, from Kantar’s Worldpanel division, uncovered the following […]

Prime Video leads the Spanish SVoD market with a share 72 per cent (up 4.7 per cent) with Netflix on its heels with 67.4 per cent – seeing 7.2 per cent growth in the last quarter – according to GECA citing Kantar data. Disney+ is third in the market with a share of 34 per […]

Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data on the British streaming market. The findings from Q4 2024 reveal a significant shift towards ad-supported streaming options, a surge in Prime subscriptions driven by seasonal shopping trends, and a compelling content catalogue from household staple Netflix. Kantar’s EoD […]

Kantar Group, the market research company based in London and portfolio company of Bain Capital, has announced the proposed sale of Kantar Media to H.I.G. Capital, an alternative investment firm with $67 billion (€64.4bn) of capital under management. The proposed acquisition by H.I.G. Capital comes at a pivotal moment for Kantar Media. The company, which […]