TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern over TikTok’s possible ban in the US is creating uncertainty among advertisers and creators. Alex Brownsell, Head of Content, WARC Media, and author of the report, says: […]
Meltwater, a specialist in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2025, their latest annual report on social media and digital trends worldwide. Digital 2025 shows that AI’s momentum is accelerating, social media is increasingly important for brand discovery, and ad spend has increased significantly across digital, social […]
The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on January 23rd and 25th, set multiple records across television viewership and digital and social media engagement. Highlights include: Content across social platforms from the matchups drove them to become the most-viewed NBA Global Games […]
Young people (15–24-year-olds) in Sweden spend an average 55 minutes per day watching videos on social media. This accounts for nearly half of all online video consumption for this group. This finding is presented by Mediavision in its third-quarter analysis of the Swedish TV & streaming market. Social video is available on platforms such as […]
Netflix has launched Moments — a new mobile feature available globally today on iOS and in the coming weeks on Android — which allows users to save, relive, and share their favourite Netflix scenes. If a user is, for example, watching the latest season of Bridgerton on their phone and wants to save the scene […]
Television is no longer the single main source of news for UK adults, as Ofcom research shows online sites and apps are now as popular as TV news for the first time. TV has been considered the leading source of UK news since the 1960s, when widespread set ownership saw it overtake radio and newspapers. […]
ESPN has signed Social & Digital Talent and Strategist Omar Raja to a new, multi-year contract where he will remain a driving force of ESPN’s social media strategy and will continue as the voice behind ESPN’s SportsCenter Instagram. “I’m thrilled to continue my journey with ESPN. From epic TikTok highlights to unforgettable Instagram and YouTube […]
The latest report from Ampere Analysis focuses on YouTube’s significance in the media market. With a unique business model that places advertising as its main source of revenue – thanks to its huge user base – the platform is rarely compared to TV. In this analysis, Ampere compares its investment in content to the major […]
WOS Wrestling is returning to live action with WOS: The Return, featuring many of the top stars from the popular 2018 ITV series and successful live tour in 2019. WOS stars already confirmed include Grado, Sha Samuels, Adam Maxted, Martin Kirby, Alpha Male Iestyn Rees and Ashton Smith. WOS: The Return will consist of two […]
Consumer research from Omdia has found that YouTube continues to dominate as the most popular video service globally, while Instagram has surged ahead of Netflix and TikTok in the US, establishing itself as the second most popular video service among American users. According to Omdia, YouTube maintains its position at the pinnacle of video streaming […]