Vizrt, a specialist in real-time graphics and live production solutions for content creators, has partnered with Dubai-based blinx Media, a digital native storytelling hub in the MENA region, to launch a TikTok Live livestream with advanced extended reality (XR) graphics. This livestream, hosted by various media personalities and regional influencers, is the first instance of […]
Accedo, a provider of video streaming software and services, has launched a specialist XR consultancy offering, supporting video service providers to create and launch cost- and time-efficient XR video-centric experiences. With the launch of this new offering, Accedo will enable content providers, broadcasters and rights holders to draw on its vast video and XR industry […]
The XR Sports Alliance (XRSA) has announced its first cohort of members. Launched in June 2024, the XRSA was founded by Accedo, a provider of software and services for video streaming companies, together with Qualcomm Technologies, a hardware and software enabler in the XR industry, and HBS, a specialist sports host broadcast organisation. The XRSA […]
XR Extreme Reach, the technology company, has named Blair Robertson as its new Chief Product Officer. Robertson will focus on advancing XR’s global solutions for brands, broadcasters and streaming platforms, and studios worldwide—transforming the future of creative distribution and ad intelligence. Powered by AI and its advertising data intelligence platform, XR delivers creative content to […]
XR Extreme Reach, a technology company that integrates data across creative, media, and production, has appointed Kristin Wnuk as Senior Vice President of Enterprise Solutions. She will drive adoption of the XR platform and lead sales expansion across global advertisers. Wnuk brings over 15 years of experience in media, having led commercial strategies and both […]
Haptics, or the sense of touch, is increasingly being incorporated into the connected experience to enhance communications, services and entertainment, and is spotlighted in a white paper commissioned by mobile, video and AI technology research and development company InterDigital and written by market research firm Futuresource. The report reveals how, for the first time, haptics […]
XR Extreme Reach (XR), a technology company that powers the creative economy, has expanded its partnership with Roku, allowing advertisers to link all ads on the Roku platform to performance outcomes and better capitalise on insights from their data to drive targeting that marries creative with audiences. Leveraging XR’s global network, advertisers can deliver ads […]
Global shipments of augmented reality and virtual reality (AR/VR) headsets declined 67.4 per cent year over year in Q1 2024, according to data from the International Data Corporation (IDC) Worldwide Quarterly Augmented and Virtual Reality Headset Tracker. The decline in shipments was expected as the market transitions to include new categories such as Mixed Reality (MR) […]
Video solutions provider, Accedo, has partnered with Qualcomm Technologies, a hardware and software enabler in the XR industry, and HBS, a specialist sports broadcast organisation, to accelerate commercialisation of XR sports services. The three founding members are collaborating to form a strategic alliance with the aim of bringing together market-leading stakeholders to bridge the sports and XR […]
XR Extreme Reach, a technology platform powering the creative economy, has announced its partnership with AD-ID, the industry standard for identifying advertising assets across all media platforms, to launch the first implementation of the IAB Tech Lab’s Ad Creative ID Framework (ACIF). This industry-first solves for persistent creative identifiers being standardised for enablement across linear […]