Integral Ad Science (IAS), a media measurement and optimisation platform, has announced an expansion of Social Optimisation for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok provides advertisers more control over their advertising […]

Integral Ad Science, the media measurement and optimisation platform, has announced the release of its new Quality Attention Optimisation product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lumen Research, the attention technology company, to offer Social Attention measurement through IAS and provide advertisers the ability to measure attention across both […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Curation with Google Ad Manager. IAS will now offer programmatic buyers a deal-based enrichment pathway designed to curate inventory at the source that meets the benchmarks for advertisers across context, brand safety and viewability while driving better performance, at […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok’s newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets). […]

Integral Ad Science (Nasdaq: IAS), the media measurement and optimisation platform, has announced that it will now offer its industry-aligned misinformation brand safety and suitability reporting for advertisers running campaigns across YouTube ad inventory. IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety & suitability […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the expansion of its Quality Attention measurement product, adding support for mobile in-app environments. Quality Attention unifies media quality and eye tracking with machine learning to deliver proven results. IAS says this enhancement to Quality Attention continues its commitment to providing advertisers with […]

Integral Ad Science (IAS), a media measurement and optimisation platform, is expanding its collaboration with Microsoft Advertising to provide post-bid third-party brand safety and suitability, viewability, and invalid traffic measurement across Microsoft’s advertiser solutions, including the Microsoft Advertising Platform and Microsoft Invest, which means advertisers can benefit from verification reporting on Microsoft’s proprietary audience data, […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced its expanded reporting and insights are now available for Amazon DSP media buys. Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory. IAS’s solutions available to advertisers […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of the IAS Election Lab. Led by IAS Research and Insights, Data Science, and Brand Safety Specialists, the IAS Election Lab aims to provide strategic guidance and actionable insights for advertisers during the global election season. “As election season intensifies, marketers […]