Madhive, the unified operating system for local media, has announced the appointment of industry veterans Michael Kim as Chief Product Officer (CPO) and Laura Colona as Chief of Staff. “With the local media landscape evolving rapidly, we’re focused on building the team and technology to lead this transformation,” said Spencer Potts, CEO of Madhive. “Michael […]
Integral Ad Science (IAS), a media measurement and optimisation platform, has announced an expansion of Social Optimisation for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok provides advertisers more control over their advertising […]
Avid has announced the expansion of its executive leadership team (ELT) with the appointment of three experienced executives: Tom Sharma as Chief Technology Officer, Dominic Constandi as Chief Customer Officer, and Kenna Hilburn as Senior Vice President of Product. These strategic appointments underscore Avid’s commitment to being at the forefront of technology development, delivering innovative […]
Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has announced the launch of its AI-driven Total Media Performance (TMP) solution. Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s media quality signals with in-flight optimisation. Leveraging responsible and trusted artificial intelligence (AI) models to align media […]
Integral Ad Science, the media measurement and optimisation platform, has announced the release of its new Quality Attention Optimisation product in beta. In addition, IAS is announcing a new, first-to-market partnership with Lumen Research, the attention technology company, to offer Social Attention measurement through IAS and provide advertisers the ability to measure attention across both […]
Integral Ad Science (IAS) has released its fifth annual Industry Pulse Report, revealing trends that it predicts will shape digital media in 2025 and the biggest challenges on the industry’s horizon. Conducted in partnership with YouGov, the survey leverages 250+ US advertisers, agencies, publishers and platforms, providing key insights surrounding the adtech landscape, the growth […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of IAS Curation with Google Ad Manager. IAS will now offer programmatic buyers a deal-based enrichment pathway designed to curate inventory at the source that meets the benchmarks for advertisers across context, brand safety and viewability while driving better performance, at […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a new test with Meta of a first-to-market optimisation solution for advertisers. IAS’s third-party Content Block List solution for ads on Facebook and Instagram Feed and Reels will offer global advertisers the ability to automatically avoid placing ads next to content they deem […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok’s newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets). […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the availability of its Quality Attention measurement product for publishers and sell-side platforms (SSPs). IAS Quality Attention metrics and scores, previously only available to advertisers, empower publishers with actionable insights on their inventory to improve yield optimisation and drive revenue opportunities. The latest […]