The advertising industry has a breaking news problem, according to WARC. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3 billion (€28.5bn) this year, a 33.1 per cent decrease […]
Cinema revenues worldwide are projected to reach $34 billion (€31.4bn) in 2025, a significant decline from the $42 billion recorded in 2019. This was a key takeaway from data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, during her presentation at FED España. According to Omdia research, only 44 per cent […]
According to YouTube CEO Neal Mohan, TV screens have overtaken mobile as the “primary device for YouTube viewing in the US”. Mohan, writing in his annual letter from the CEO, said it is an indication that “YouTube is the new television.” “But the ‘new’ television doesn’t look like the ‘old’ television. It’s interactive and includes […]
YouTube has become a key destination for viewers in France, and is now the leading destination for video viewing in the country among users aged 15 to 49 years old. YouTube says it has also overtaken traditional linear channels, citing Médiamétrie’s figure of 42 million users each month. “YouTube is a unique video platform that […]
On December 4th-6th, the Asia Video Industry Association (AVIA) closed off 2024 with three days of meetings and conferences, covering Piracy, Policy, the annual OTT Summit alongside the advertising Upfront Showcases from leading streamers and publishers and the Annual General Meeting. The conferences brought together over 300 international and regional industry executives. Piracy Over The […]
YouTube has revealed new insights about viewing in the living room. Total daily viewing via a TV set has reached 1 billion hours, the Google division said. The scale is consistent with Nielsen’s monthly Gauge report, where YouTube has consistently outranked Netflix and other streamers. Viewing time of sports content via TV sets rose 30 […]
At a time when digital content creators have become a major source of information for people, a UNESCO survey reveals that 62 per cent do not carry out rigorous and systematic fact-checking of information prior to sharing it. But 73 per cent express the wish to be trained to do so. UNESCO is launching the […]
Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare, has released its Q3 2024 report, revealing significant growth trends in gaming and live-streaming viewership. This quarter, live streaming viewership is at 8.5 billion hours watched, with a 12 per cent year-over-year increase—the highest growth since the pandemic’s peak. Key players […]
Nielsen, the specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Thailand. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure […]
Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare Holdings, has published its 2024 second quarter Live-Streaming Trends Report. “Through the first half of 2024, Live-streaming has grown past the prior peak viewership experienced during the 2020 Covid-19 pandemic. Live-streaming’s resurgence has been fueled over the past six months by […]