In a perhaps surprising twist to the once-free world of social media, nearly a quarter (23 per cent) of Gen Z Americans (aged 18-25) now pay for a subscription to social media platforms such as Snapchat and X. That’s nearly double the rate (14 per cent) of US subscribers at large, according to data from […]

beIN Sports has launched its new English-language podcast, Tales, Tears & Trophies – a six-part series of shows hosted by former Manchester United and Arsenal player Mikael Silvestre focusing on the highs and lows of life at the top end of the professional football pyramid. Promising unique content and exclusive insights, the fortnightly series kicks […]

Spotify, the audio streaming platform, has launched the Spotify Partner Programme, a new monetisation system for creators in the UK, US, Canada and Australia. “With more than 640 million users and more than 250 million subscribers, Spotify is one of the largest platforms in the world for creators. We’re also continuously building new offerings to […]

Entertainment companies are very different when it comes to their complaint, request and troubleshooting practices. How a platform handles these interactions can make or break a user’s loyalty – especially in an industry where efficiency and value for money are all about convenience. This encompasses everything from Netflix’s Tyson vs Paul disaster to games and […]

DoubleVerify (DV), the software platform for digital media measurement, has announced a new integration with Spotify to authenticate media quality on the platform. This release enables advertisers to measure fraud/invalid traffic (IVT) and viewability on video campaigns delivered through Spotify’s self-serve advertising platform, Spotify Ads Manager. “DoubleVerify is driven to ensure media spend is protected […]

Channel 4 has announced the appointment of Rak Patel as its Chief Commercial Officer. In this newly created role, Patel will assume leadership of Channel 4 Sales, the commercial arm of Channel 4, with responsibility for driving the organisation’s advertising revenue. A key focus of the role is to accelerate the commercial elements of Channel […]

Online payment systems have become the foundation of many industries by offering a blend of convenience and security that traditional methods often struggle to match. These systems have grown beyond basic transaction tools into essential components that can influence business success and consumer trust. Their influence spans from the bustling corridors of global retail markets […]

Spotify, the audio streaming subscription service, is now turning to opportunities in the video advertising space whilst making it easier for brands to run multi-media campaigns on the platform. And, while Spotify is not a social platform, it is looking to better facilitate community and connection between fans and artists, ntes WARC Media’s Platform Insights: […]

Programmatic media partner, MiQ, has appointed Zuzanna Gierlinska into its newly established role of UK Chief Commercial Officer. With a career spanning two decades, Gierlinska will lead MiQ’s commercial expansion including sales, account management and marketing. Gierlinska was instrumental in launching Oracle’s DMP SaaS solution across EMEA, establishing Spotify’s Programmatic Audio offering, and leading Google […]

Amplified Intelligence, a source for accurate attention measurement, and Spotify, have shared findings from their research focused on determining attention benchmarks and norms across Spotify, and other similar platforms that brands lean into for targeted advertising. The initiative also highlighted the impact of, and relationship between mood and attention across all these advertising platforms. Key […]