In a perhaps surprising twist to the once-free world of social media, nearly a quarter (23 per cent) of Gen Z Americans (aged 18-25) now pay for a subscription to social media platforms such as Snapchat and X. That’s nearly double the rate (14 per cent) of US subscribers at large, according to data from […]
Research from Sky Mobile has lifted the lid on the most cringe-worthy mobile moments for Brits. From social media slip-ups to the classic pocket dial, the research reveals the top 15 mobile mishaps people are most guilty of committing. The survey of 2,000 Brits uncovered that sending a text to the wrong person, pocket dials and […]
According to Deloitte’s 19th annual Digital Media Trends survey, the media and entertainment (M&E) industry is at a crossroads. Gen Zs and millennials are increasingly turning to social platforms for entertainment, drawn by data-driven personalised recommendations and a myriad of free, ad- supported content. Meanwhile, the percentage of paid TV (such as cable or satellite) […]
In the fast-paced world of social media, influencers constantly strive to create engaging content while maintaining consistency across multiple platforms. One of the most time-consuming aspects of content creation is writing captions that resonate with the audience. A well-crafted caption can enhance engagement, improve visibility, and add personality to a post. However, coming up with […]
A US study from Horowitz Research highlights the behaviours and cultural influences of Gen Z, showcasing key insights into their language diversity, media consumption and social identity. As the generation that scrolls streams, and shapes trends in real time, Gen Z is redefining the way brands, media and influencers engage with audiences at the intersection […]
Ofcom has proposed “concrete measures” that tech firms should take to tackle online harms against women and girls, setting a new standard for their online safety. With insights from victims, survivors, women’s advocacy groups and safety experts, the new draft guidance sets out practical, ambitious but achievable measures that providers can implement to improve women’s and girls’ […]
Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a study finds. SMIs have revolutionised marketing, shaping consumer behaviour, brand strategies, and even societal norms. However, new research exposes a lesser-known side of influencer culture, one that raises ethical, psychological and regulatory concerns. A study by the University of Portsmouth […]
Online trading moves fast. Traders watch every bit of news that can shake the market. Financial news can make prices soar or crash within minutes. But how exactly does news impact online trading decisions? Let’s break it down in simple terms. The Power of Financial News Financial news covers everything from stock market updates to […]
With 94 per cent of French households having a broadband connection, Internet usage is more than ever a part of life. According to the The Internet Year 2024 (L’Année Internet 2024) survey from Médiamétrie, 48.5 million French people went online every day last year, 1.1 million more than in 2023. Digital consumption has continued to evolve, […]
The NBA Paris Games 2025 presented by Tissot, featuring the Indiana Pacers and the San Antonio Spurs in regular-season games on January 23rd and 25th, set multiple records across television viewership and digital and social media engagement. Highlights include: Content across social platforms from the matchups drove them to become the most-viewed NBA Global Games […]