Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the release of its annual CTV Advertising Insights Report. Based on billions of video ad impressions served by Innovid in 2024, the report offers a look at the current state – and future trajectory – of CTV advertising. As […]
Mediaocean, a partner for omnichannel advertising, has announced that Innovid is the official name for its global ad tech business, following the merger with Flashtalking. Additionally, the company has introduced a new brand identity for Innovid. “Following last month’s merger, we moved quickly to establish a future-forward identity – one that unites our stakeholders behind […]
Mediaocean has closed its acquisition of Innovid, first announced in November 2024, and is now merging it with Flashtalking to create a “global, independent, omnichannel ad tech platform for the world’s top brands, agencies, and publishers”. By harnessing AI, automation, and a massive global dataset, the new entity aims to enhance end-to-end workflows, delivering more […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising has announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku. Collaborating with Roku to address the challenges of frequency management from the supply side, the partnership aims to deliver value for advertisers through optimised incrementality and campaign effectiveness. […]
Roku has announced the launch of Roku Data Cloud, which allows partners to access, analyse and leverage Roku’s proprietary TV data seamlessly. Prioritising accountability and mutual partner growth, Roku Data Cloud is a connection for advertisers, agencies and partners to receive accurate information from Roku’s TV operating system (OS), which provides an extensive view of […]
XR Extreme Reach, the technology company, has named Blair Robertson as its new Chief Product Officer. Robertson will focus on advancing XR’s global solutions for brands, broadcasters and streaming platforms, and studios worldwide—transforming the future of creative distribution and ad intelligence. Powered by AI and its advertising data intelligence platform, XR delivers creative content to […]
51toCarbonZero (51-0), the net-zero platform powering growth for marketing and advertising leaders, has been selected by Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across CTV, linear, and digital, to help reduce its carbon footprint. In its journey toward net-zero, Innovid is prioritising sustainability across all of its products […]
Two leaders in addressable ads are getting together as Mediaocean acquires Innovid. Mediaocean will pay $3.15 per share making an enterprise value of $500 million (€474.9m). The acquisition is expected to close in early 2025. Together, the combined organisation will provide an array of solutions including ad delivery, creative personalisation, measurement and optimisation across channels, […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital, has announced that LG Ad Solutions is the latest industry leader to join its Harmony initiative to optimise advertising at the infrastructure level. Earlier in 2024, Innovid launched Harmony to bring together industry leaders […]
Innovid, an independent CTV advertising and measurement platform, and Alltold, a technology player building AI to understand bias, stereotypes, and inclusion in creative content, have announced the release of The State of Representation in CTV Advertising. Combining Innovid’s view of the streaming universe with Alltold’s Responsible AI technology, the report is an analysis on inclusivity […]