Ofcom has set out the principles and methods it intends to follow when preparing its recommendations to the Secretary of State on designating connected TV platforms, as part of its work to implement the Media Act 2024. The UK media regulator says it is critical that viewers can easily find and discover the diverse range […]
According to Omdia, online consumer spending is set to reach $4.4 trillion (€4.03tn) in 2025, with the US contributing $1.4 trillion. By 2029, this figure will surge to $6.6 trillion, with the US accounting for $2 trillion of total online expenditure. Maria Rua Aguete, Senior Research Director at Omdia, presented the data at the Connected […]
The FreeWheel Video Marketplace Report (VMR) – based on aggregated data from FreeWheel, an advertising technology platform in Europe – highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. With FreeWheel’s extensive coverage and capabilities in Europe and the US, the data set included in this report […]
The Connected TV (CTV) video streaming industry in the US operates a massive data-driven surveillance apparatus that has transformed the television set into a sophisticated monitoring, tracking and targeting device, according to a new report from lobbying group the Center for Digital Democracy (CDD). How TV Watches Us: Commercial Surveillance in the Streaming Era documents how CTV […]
Innovid, a software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear TV, and digital, has announced the release of CTV x Commerce 2024: Data-Driven Insights to Reach Shoppers with CTV Advertising. The report, a collaboration between Innovid and Target’s retail media network, Roundel, looks at how US shopper […]
TV advertising agency Marketing Architects has announced a new proprietary capability, called Smart Targeting, to solve some of the targeting challenges facing Connected TV advertisers. When viewers find ads relevant, they’re more likely to pay attention, engage, and make a purchase, leading to better campaign performance. However, for CTV campaigns, targeting relevant audiences based on third-party […]
TCLtv+, the flagship streaming service offered by consumer electronics company, TCL, has announced a deal with branded content studio and digital syndicator Best Ever Channels and its original comedy FAST channel, WITZ Comedy-TV. The partnership will bring some of the brightest rising comedy talent to TCLtv+ in a unique collaboration for its new original special WITZ Live at Just For Laughs – Presented by […]
TV ad revenues remained largely flat in 2023 in Spain with a slight increase of 0.3 per cent to €1.73 billion, according to Infoadex – but Connected TV made huge gains. FTA nationwide TV took the majority of revenues with €1.48 billion, down 2.6 per cent from €1.51 billion in 2022. Pay-TV channels saw ad […]
Seedtag, a specialist in contextual advertising, has announced the launch of Contextual TV, a first-of-its-kind offering that harnesses AI-based network dynamics, rich insights and bespoke creative to enable advertisers to create more effective CTV strategies and drive high-performing, privacy-compliant advertising campaigns across the open web and advanced TV. Expanding into CTV was a natural step […]
Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6 per cent plan to increase their spending on connected TV (CTV) campaigns, according to a survey from tvScientific, the performance. The study, which collected responses from more than 600 marketing professionals in Q4 2023, found that 35 per […]