Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the content data marketplace for streaming media, have released the report The Brand-Building Power of Contextual Targeting on CTV. As advertisers navigate growing challenges in the streaming ecosystem, the report spotlights how aligning ads with content drives measurable improvements across brand metrics—based on insights gathered through Upwave’s […]
Basis Technologies, the advertising automation platform, has announced an integration with IRIS.TV to enable contextual targeting for programmatic advertising on connected TV (CTV). IRIS.TV is a content data marketplace built for streaming. Through its proprietary content ID, the IRIS_ID, IRIS.TV enables the use of AI-enriched data provider segments, referred to as IRIS-enabled data, across the […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced its partnership with IRIS.TV, the content data platform, to enhance contextual advertising and measurement with artificial intelligence (AI). The collaboration will leverage Samba AI to analyse extensive video catalogues from major digital media and connected TV (CTV) publishers indexed with […]
Equativ, the independent ad platform, has announced its partnership with IRIS.TV — the data platform built for structuring, connecting, and activating video-level data. This marks IRIS.TV’s first full-stack partnership, enabling the use of granular video-level data across Equativ’s advanced ad server, supply, and demand-side platforms (SSP and DSP). Through direct integration, Equativ will create a […]
International producer, distributor and channel operator, Blue Ant Media, is partnering with content data platform, IRIS.TV, to enable video-level contextual advertising across the company’s portfolio of free-streaming channels. As an IRIS-enabled partner, Blue Ant Media provides brands the ability to target audiences through relevant content at the right moment. It does so by allowing advertisers […]
IRIS.TV, the content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the IRIS_ID as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners. The IRIS_ID is a universal content identifier that allows IRIS-enabled publishers to securely share video-level data to power advertising applications in streaming media. […]
IRIS.TV has announced a partnership with Future Today, a specilaist in ad-supported streaming, to support their proprietary technology platform which helps advertisers to find their desired audiences at scale. As an IRIS-enabled supply partner, Future Today can now provide advertisers with transparency at the video level. Future Today’s AVoD platform contains a portfolio of hundreds […]
Open web search intelligence platform Captify is integrating with content data platform IRIS.TV. Marketers will be able to use Captify to target relevant, brand-suitable video inventory across thousands of IRIS-enabled premium publishers and billions of monthly video impressions worldwide. This partnership will introduce Captify’s search intelligence to IRIS.TV’s contextual video ecosystem, bringing with it deterministic […]
Yieldmo, the smart advertising exchange, has announced an agreement to collaborate with IRIS.TV, the data platform built for video, increasing publisher and buyer adoption of contextually enriched CTV. This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from a number of independent data companies. “This partnership is an important […]
Viant Technology, a people-based advertising software company, has partnered with IRIS.TV, the data platform built for video. This new partnership brings a first-of-its-kind solution integrating IRIS-enabled insights into the Viant Household ID, empowering marketers to leverage deep, contextual, cookieless TV data to more effectively target and measure activations. “With video consumption on the rise, there […]