Research: Satellite TV reaches 48% of Italians
Despite the rise of digital media, television remains the dominant media source for Italians, reaching 94. per cent of the population in 2024, according to the annual Censis report on the state of Italian media. Interestingly, satellite television viewership, both free-to-air and subscription-based, is experiencing significant growth, now reaching 47.7 per cent of users, an […]