Netflix has reported revenue of $10.54 billion for Q1 2025, slightly above analysts’ estimates. Profit stood at $2.9 billion for the quarter, despite global ecomonic turmoil, with content including WWE and crime series Adolescence proving particularly popular. Take up of Netflix’s ad-supported tier continues to be strong since its launch in late 2022. The streaming […]
Digital i, the TV analytics firm, has released its latest Trend Report looking at evolving streamer strategies. The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD, Netflix’s live programming initiative, and the role that YouTube is playing in the new streaming landscape. Ad-supported on Premium SVoD According to viewing […]
Global consumer media usage, including digital and traditional media channels, increased 2.4 per cent in 2024 to an average of 57.2 hours per week, following a sharp deceleration in time spent with media growth in 2023, according to a market intelligence report from media econometrics specialist PQ Media. Growth in consumer media usage, including all […]
iSpot, the cross-platform TV and video ad measurement company, has released the results of its annual market research survey ahead of this year’s TV ad buying upfronts, sharing key executive takeaways from agencies and brands across industries. The survey took an industry pulse around critical industry topics from measurement-focused marketers – from anticipated marketing budget […]
A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]
Nielsen Ad Intel data shows that travel and accommodation has grown strongly over the past year, with advertising investment in the sector reaching $636.7 million (€554m) from April 2024 to March 2025 – a 9 per cent year-on-year increase. Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has announced the launch of PACE (Precise Audience Content Evaluator) – a video advertising solution for audience targeting and measurement for under-18 demographics. Designed to enhance transparency and precision in advertising to kids and families, PACE empowers brands to reduce wasted media […]
Paramount+ UK and MTV have announced three new seasons of Teen Mom UK, including seasons 11 and 12 of the hit MTV series Teen Mom UK and season three of Teen Mom UK Next Generation. Teen Mom UK seasons 11 and 12 have each been commissioned for 4×44 minute and Teen Mom UK Next Generation […]
Roku has announced a partnership with Adobe to help brands create more personalised and performant advertising, using Roku’s proprietary data and insights. The partnership will deliver a secure data collaboration environment through a new integration of the Roku Data Cloud and Adobe Real-Time Customer Data Platform (CDP) Collaboration, allowing advertisers and publishers to jointly discover, […]
Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed that a collection of streamed channels are coming to Freely, the live and on demand streaming platform backed by the PSBs BBC, ITV, Channel 4 and 5. As audiences increasingly choose to stream live TV, Freely says that […]