SKY+, DGO deploy Mediagenix AI-powered personalisation
April 2, 2025
SKY+ and DGO, the streaming and live TV platforms of DirecTV Latin America and SKY Brasil, have now incorporated the Artificial Intelligence (AI) tools of Mediagenix and Spideo, which will allow them to provide personalised recommendations for content and live TV.
Mediagenix, a specialist in software solutions for content strategy, value management and programming, announced the alliance with Vrio (parent company of DirecTV Latin America and SKY Brasil) to use its leading media recommendation and curation solution, powered by Spideo, as the basis for offering a premium experience to SKY+ users in Brazil and DGO users in Argentina, Uruguay, Chile, Colombia, Peru and Ecuador.
The OTT platforms will leverage Mediagenix and Spideo’s AI capabilities to enhance personalised and relevant selection.
“Our vision for content search and recommendation technologies extends beyond UI adjustments. Vrio’s goal is to increasingly improve content discovery and provide more personalised and engaging user experiences. Content discovery is key on a streaming platform,” said Flavia Guerra, Executive Director of Digital Products at Vrio. “DGO and SKY+ offer a rich content landscape with a large number of live channels, including local news and exclusive high-profile sporting events like the FIFA Club World Cup. With a wide range of commercial models and offerings, personalisation becomes essential to deliver the right content to the right user.”
“Leveraging AI and deep data analytics, Mediagenix/Spideo will provide this personalised content discovery across all screens and platforms, greatly simplifying the customer journey and significantly improving the user experience,” added Fabrice Maquignon, CEO of Mediagenix.
Mediagenix acquired Spideo in 2024.
“DGO and SKY+ are strengthening subscriber engagement and Mediagenix-Spideo is the core technology that will drive this strategy, ensuring seamless scalability while enhancing the audience experience, positioning Vrio as the leading TV Operator in Latin America,” commented Thibault d’Orso, co-founder at Spideo, now leading business development at Mediagenix.
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