Fremantle has announced the launch of Imaginae Studios. A new, standalone label designed specifically to harness the power of Artificial Intelligence (AI) – to service and support its creative talent, pushing production boundaries and driving innovation in storytelling.

The launch of the new label has been spearheaded by Andrea Scrosati, Fremantle Group Chief Operating Officer & CEO Europe. It will offer new opportunities for creative talent, with the hire of a dedicated team of creatives. Operating as an independent label, the creative team will work exclusively within the new business.

Andrea Scrosati, Group COO & CEO Europe, said: “Our mission is, and will always be, to give creatives the best tools and the best support to deliver incredible content for audiences globally. AI offers incredible new opportunities to transform ideas into images, video, sound and art. The mission of Imaginae Studios will be exactly that – to serve as a bridge between extraordinary human creativity and cutting-edge technology, fostering a creative sanctuary where innovation meets experimentation. We believe that behind every powerful AI tool, there must be a brilliant creative mind guiding its potential. Join us to shape the future of storytelling, where your passion for content creation and the opportunities that come from innovation can truly flourish.”

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Categories: AI, Articles, Content, Production

Tags: AI, Fremantle