A study of 2,510 adults in the UK and US reveals that 78 per cent of consumers want brands to use video more, but brands are falling short. The fourth annual State of Video Technology report – from idoomo and market research firm Atomik Research – also shows very high demand for next generation video, […]

A study from Apply Digital, the digital transformation partner for brands, reveals the media and entertainment (M&E) sector is making a decisive shift toward AI-powered personalisation. Ninety-six per cent of M&E businesses are either already using or planning to adopt AI in the near term to personalise discounts and promotional offers (43 per cent and […]

SKY+ and DGO, the streaming and live TV platforms of DirecTV Latin America and SKY Brasil, have now incorporated the Artificial Intelligence (AI) tools of Mediagenix and Spideo, which will allow them to provide personalised recommendations for content and live TV. Mediagenix, a specialist in software solutions for content strategy, value management and programming, announced […]

Over the past decade, the way we consume television content has transformed dramatically. Traditional broadcasting has given way to subscription-based streaming platforms such as Netflix, Prime Video and Disney+, which have revolutionised the entertainment industry. One of the most significant innovations driving this change is the use of artificial intelligence (AI) to personalise content for […]

Whether you stream college sports, indie films, yoga sessions, DIY tutorials, religious services or anything in between, every OTT service shares the same core goals: attracting an audience, keeping them engaged, and, most importantly, turning that viewership into revenue. But having great content is just the beginning – you need viewers to actually watch it! […]

In the realm of digital media, AI’s capability to personalise viewing experiences represents a revolution in consumer engagement. Algorithms now analyse vast amounts of viewer data to offer bespoke content recommendations, adjust search results, and even modify user interfaces to suit individual tastes. These systems track viewing habits and preferences to predict what new titles […]

Prime Video says it is “bringing clarity and simplicity back to streaming” with improvements to its user experience that will begin to roll out globally with immediate effect, and will become available to all customers in the coming weeks. Updates will enable users to be able to navigate across entertainment with extra ease. With more […]

Recurly, the subscription management and billing platform, has announced a partnership with Redfast, a specialist in subscriber personalisation and engagement. This collaboration brings the two platforms together to create a lifecycle engagement tool that drives proactive, personalised in-app experiences to keep subscribers engaged and increase brand loyalty. “Predicting and acting on subscriber acquisition and retention […]

Roku is adding more ways to personalise and elevate the viewing experience. Over the next few months, Roku has announced it will introduce Backdrops, Roku Smart Picture, and updates across browse, discovery, and the mobile app across all US devices. “We want our platform to be relevant to how you watch TV, whether you purchased […]

ContentWise, a provider of user experience automation and personalisation software, has been selected by ITV to enhance the UX personalisation of ITVX. The ContentWise UX Engine, a machine learning platform, was launched in production on ITVX in early November 2023. Designed to analyse viewer behaviour, it delivers highly relevant content recommendations, thereby enhancing engagement and […]