Advanced Television

NFL

Survey: Sports fans enthusiastic about AI in live games

As audiences are becoming more comfortable watching sports on streaming platforms, programmers are enthusiastic about using AI to streamline content creation and distribution, reports Hub Research. However, when it comes to live games, sports fans are protective of their viewing experience. Plenty of ideas have looked promising on paper – the FoxTrax hockey puck, ESPN’s […]

April 22, 2025

DirecTV In Flight expands programming to international flights

DirecTV In Flight, a specialist in delivering live television to commercial and private aviation, is expanding access to entertainment by securing international programming rights to deliver channels on flights departing from and returning to the US. This will enhance in-flight entertainment with a curated lineup of live TV content, including sports, news and entertainment, available […]

April 8, 2025

LTN, Lumen power RTL Deutschland’s NFL coverage

LTN and Lumen Technologies have announcd a partnership delivering a combination of live event production and transmission services for world-leading media companies. With over 50 years of shared experience, Lumen Vyvx Broadcast Solutions’ extensive reach and low-latency connectivity combined with LTN’s advanced content enrichment and master control services offers an end to end, fully managed […]

March 24, 2025

Research: ESPN+ leads sports streamers in US

A consumer study from Parks Associates titled Streaming Sports: The Fan Experience offers an analysis of how US households are consuming sports content, detailing subscription trends, churn drivers, and interest in various service tiers and interactive experiences. The research of 8,000 US internet households shows ESPN+ is the clear leader in sports-specific streaming services, with […]

March 13, 2025

NFL Game Pass on DAZN sees strong audience growth

DAZN, the sports streaming platform and global home of NFL Game Pass, has reported another successful year in partnership with the NFL. The 2024-25 season saw the number of paid NFL Game Pass subscribers grow by 23 per cent year-on-year and free users by 47 per cent year-on-year by Super Bowl LIX. NFL Game Pass […]

February 19, 2025

Solarflare Studio creates VR experiences for Seat Unique

Creative technology agency, Solarflare Studio, has created a series of immersive VR experiences that capture the experience of live events and exclusivity of VIP hospitality packages. Accessible through Meta Quest 3 headsets, VR users are able to stand shoulder to shoulder with the Welsh rugby squad as they sing the national anthem on the pitch. […]

February 18, 2025

Report: Sport rights, ad tiers reshaping VoD market

Kantar, the marketing data and analytics company, reveals a growing consumer preference for ad-supported streaming, robust momentum for Apple TV+, increasing investment in sports content and Netflix’s continued strength in delivering engaging entertainment in its Q4 Entertainment on Demand (EoD) data on the global streaming market. The study, from Kantar’s Worldpanel division, uncovered the following […]

February 13, 2025

Data: Super Bowl lag on all US streaming platforms

All major US streaming platforms had significant delays during Super Bowl LIX on February 9th according to data from Phenix – particularly Fubo (again), which was 78 seconds behind the action as the Philadelphia Eagles defeated the Kansas City Chiefs 40-22. On top of delays – data from Phenix, a provider of real-time streaming video […]

February 10, 2025By Nik Roseveare

Report: Live events the new battleground of audience engagement

Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours of linear and streaming TV consumption in the US to uncover key trends and emerging opportunities shaping the future of television and advertising. The report highlights a surge […]

February 6, 2025

Research: 65% of US plans to watch Super Bowl LIX

Attest, a New York-based consumer research platform, has published research on how Americans plan to tune-in to Super Bowl LIX on February 9th. Looking back, last year’s Super Bowl gained widespread attention for more than just football, especially with pop star Taylor Swift’s attendance and potential impact on viewership, while online conversations swirled about the […]

February 5, 2025