AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]
LG Electronics has announced the arrival of the Xbox app (in Beta) on LG Smart TVs, allowing users to stream Xbox games on the big screen at home. Gamers in over 25 countries are now able to play the latest indie hits to the biggest AAA titles directly through the Xbox app on their LG […]
Major slot machine producers together with casino enterprises have directed large budget allocations toward broadcast media advertising during the last ten years. Companies perform substantial investments in broadcast advertising because they attempt to establish gambling as regular entertainment content. These gambling companies direct their efforts toward new audience groups and cultural integration aims to establish […]
Volkswagen (VW) is expanding its gaming offering in selected models. The Pac-Man Championship Edition is now available in the optional AirConsole In-Car App for playing on the infotainment display in a parked vehicle. A smartphone serves as the controller. VW is the first automotive manufacturer to combine the new game with the vehicle’s background lighting […]
Tying in with the release of Season 7 of Black Mirror on Netflix, the streaming platform has launched Thronglets, a mobile game from Night School studio. The game features in the new Season 7 episode Plaything, set in the same universe as Black Mirror’s iconic Bandersnatch episode. Thronglets is a long-lost Tuckersoft game that hasn’t […]
The rise of live-streaming technology is revolutionising the online casino industry. Funbet Casino NZ leads the charge in integrating this innovation to elevate player interaction. Discover how these advancements are reshaping the gaming experience today. In recent years, the integration of live-streaming technology into the online casino ecosystem has become a game-changer. This trend reflects […]
BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and celebrates the art of storytelling in video games. It’s the third campaign delivered by the partnership and is releasing in cinemas ahead of the 21st BAFTA Games Awards on April 8th. […]
Many TV shows and movies have emerged as cultural reflections of our daily lives. Since many people enjoy playing slot machines, it is unsurprising that scenes with slot machines have been incorporated in TV shows and movies. In addition, slot machines have become iconic symbols for excitement, fun and quick money, which have only broadened […]
WWE, part of TKO Group, and Supercell’s popular mobile game Clash of Clans, have announced a new partnership that will see a roster of WWE Superstars headline an in and out-of-game event throughout the month of April. Under the new partnership, Undisputed WWE Champion Cody Rhodes, Rhea Ripley, The Undertaker, Bianca Belair and other WWE […]
Crunchyroll, the ultimate home for anime worldwide, has hit a gaming milestone. The Game Vault library for Crunchyroll Mega fan subscribers has reached fifty exclusive titles, as three more games have newly launched. “Since launching Crunchyroll Game Vault in November 2023, we worked diligently to build a library that is quickly reaching an estimated 500 […]