AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]
AppsFlyer has released data on the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, showing a transformed landscape where privacy and performance are no longer seen as competing priorities. Four years after ATT’s introduction, the industry appears to have transformed what was once viewed as a limitation into a foundation for more transparent, consent-based […]
Xsolla, a global video game commerce company, has partnered with AppsFlyer, a specialist in mobile measurement, attribution, and data analytics. This enhancement of the Xsolla and AppsFlyer partnership provides game developers with improved insights and simplified activation for its Web Shop solution, which is available worldwide. It also introduces solutions to address cross-platform measurement and […]
Xsolla, the video game commerce company, has announced a partnership with AppsFlyer, a B2B SaaS/marketing technology company. As the gaming industry continues to be led by mobile revenue, Xsolla’s addition of AppsFlyer to their Web Shop services brings cross-platform measurement to enable developers to gain valuable player insights, estimate webshop and marketing efficiency, and increase […]
AppsFlyer, the SaaS mobile marketing analytics and attribution platform, has released its Top 5 Data Trends of 2022. Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn – despite headwinds from Apple’s privacy changes, iOS installs grew 16 per cent after last year’s ATT low. Other […]
AppsFlyer has released a survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64 per cent of businesses are running […]