AppsFlyer has released the 2025 edition of its State of Creative Optimisation report, an analysis of creative performance trends and emotional drivers across mobile advertising. Drawing on 1.1 million ad creatives across 1,300 Gaming and Non-Gaming apps, the report reveals that overall creative winners still matter, but marketers are starting to diversify creative investment. In […]
The streaming revolution and the iGaming boom have operated in adjacent spheres. One delivers on-demand entertainment with increasingly personalised content, while the other offers interactive, gamified experiences in real-time. But as user behaviours shift and monetisation models evolve, we are witnessing a convergence—streaming and gambling are beginning to speak the same language. At the heart […]
Virgin Media O2 has released data that shows children are reaching for screens as soon as school finishes, with a clear spike in broadband traffic at 3:40pm every weekday. The surge is being driven by data-heavy TV streaming and families watching YouTube. The weekday traffic jump comes from Virgin Media O2’s broadband network analysis, which […]
LG Electronics has announced the arrival of the Xbox app (in Beta) on LG Smart TVs, allowing users to stream Xbox games on the big screen at home. Gamers in over 25 countries are now able to play the latest indie hits to the biggest AAA titles directly through the Xbox app on their LG […]
Volkswagen (VW) is expanding its gaming offering in selected models. The Pac-Man Championship Edition is now available in the optional AirConsole In-Car App for playing on the infotainment display in a parked vehicle. A smartphone serves as the controller. VW is the first automotive manufacturer to combine the new game with the vehicle’s background lighting […]
Tying in with the release of Season 7 of Black Mirror on Netflix, the streaming platform has launched Thronglets, a mobile game from Night School studio. The game features in the new Season 7 episode Plaything, set in the same universe as Black Mirror’s iconic Bandersnatch episode. Thronglets is a long-lost Tuckersoft game that hasn’t […]
The rise of live-streaming technology is revolutionising the online casino industry. Funbet Casino NZ leads the charge in integrating this innovation to elevate player interaction. Discover how these advancements are reshaping the gaming experience today. In recent years, the integration of live-streaming technology into the online casino ecosystem has become a game-changer. This trend reflects […]
Many TV shows and movies have emerged as cultural reflections of our daily lives. Since many people enjoy playing slot machines, it is unsurprising that scenes with slot machines have been incorporated in TV shows and movies. In addition, slot machines have become iconic symbols for excitement, fun and quick money, which have only broadened […]
WWE, part of TKO Group, and Supercell’s popular mobile game Clash of Clans, have announced a new partnership that will see a roster of WWE Superstars headline an in and out-of-game event throughout the month of April. Under the new partnership, Undisputed WWE Champion Cody Rhodes, Rhea Ripley, The Undertaker, Bianca Belair and other WWE […]
5 and preschool show Mixmups have launched Mixmups with Ultra Access on Milkshake! online. Commissioned by Paramount’s Louise Bucknole and conceived by show creator Rebecca Atkinson, these ten episodes use interactive streaming technology to enhance accessibility beyond traditional subtitles and audio descriptions. Mixmups with Ultra Access is produced by Mackinnon and Saunders and powered by […]