Advanced Television

Nick Snow

Nick Snow

Nick Snow is the founder of Advanced Television Ltd and is publisher & editor-in-chief of advanced-television.com and Euromedia. In 1984 he worked on the debut issue of Cable & Satellite Europe, and over the years his companies have published many of the industry’s most highly regarded titles. He is also a screenwriter, producer and playwright.

Targeted ads won’t mean more budget

The more things change the more they stay the same? Is this the lesson of the last few years and the TV advertising market? For many years now niche channels have tried to deliver specialist audiences that have a higher value to advertisers than a mixed, mass audience. The results have been decidedly mixed. The […]

March 29, 2011

Cord cutting is all about tipping points

We have a widget on the advanced-television.com news service that calculates the most read story over the last five days. It is clear that if the words connected TV feature in the story it will rank high and if the name Google TV is included it will shoot to the top. This fascination is divided […]

March 15, 2011

Sky deal will be slow and expensive

What do you get an octogenarian billionaire for his birthday? How about the share of Sky he doesn’t already own? Well, luckily for him, it seems that for Rupert Murdoch 80 is the new 60, so he doesn’t need to be in a huge hurry to open his present. This is just as well because […]

March 2, 2011

Wanna Roadmap? Get a Brazilian…

Now I’ve got your attention I’ll explain. A session here at Cable Congress posed the question what should operator’s digital home strategies be? No surprise that everybody nodded enthusiastically to enabling the home network, developing the Set Top as the home gateway and delivering ‘blow me away’ user interfaces. But panellists also admitted that this […]

February 15, 2011

Squaring the content circle?

A pub landlady in England is a hero to the (non-Murdoch) press when she wins a ‘victory’ in the European courts over whether she’s entitled to buy her Premiere League soccer for public viewing from a foreign supplier. It isn’t actually a win yet (just an opinion from the official court adviser) and, of course, […]

February 9, 2011

Ofcom: wrong question, wrong answer

In the few hours since Jeremy Hunt announced his non-decision on referral of the News bid for BSkyB – Hunt (and Number 10) remain desperate to sit on the fence – the war of words that has broken out between News and Ofcom wouldn’t be out of place at a prize fight press conference. Barely […]

January 25, 2011

Pass the vegetables

Jeremy Hunt has, by his own admission, ‘a very hot potato’ to handle with his choice of whether to refer News Corp’s bid for the outstanding shares in Sky to the Competition Commission. He will soon pass on the super heated vegetable, and all the signs are he’ll throw it to the Commission to decide […]

January 19, 2011

CES Diary

‘Please keep taking the Tablets’ could be the motto of CES 2011. Not surprisingly, given the runaway success of the iPad, an industry known for bandwagons has not been slow to throw a slew of screen sizes and functions at the market (there’s a general coyness about prices). Classic is Panasonic which has rushed out […]

January 6, 2011

CES Diary

We’ve all been here I know, but that doesn’t make it less weird. My watch says it’s 10.15pm, but the arm wearing it – and the rest of my body – knows its 06.15am tomorrow. So here I am tapping away with one eye on the updating test score in Australia. I arrived a few […]

January 6, 2011

Did I say that out loud?

We all have moments we wish we had kept out thoughts to ourselves rather letting their assumed importance persuade us to share them with the world in general. Over sharing is an affliction common to politicians (and, of course, bloggers and columnists – but then that is rather their point). Vince Cable is paying a […]

December 23, 2010