LG Ad Solutions, a specialist in connected TV and cross-screen advertising, has released the findings of its Awards Show Viewer Study. The study found that during awards shows, 87 per cent of consumers say they multitask with their mobile phone or alternative devices during the programme, with 50 per cent stating they shop on these […]
This year’s Oscars ceremony was held on March 27th. The event proven to be a big night for advertisers to run ads during the live broadcast. MediaRadar analysed top verticals’ spend on ads on Hulu Live’s streaming of ABC’s The 94th Academy Awards. Key findings include: Media & Entertainment: During the 2022 Oscars, 38 per […]
Apple TV+ movie CODA, which tells the story of a teenager who is the only hearing member of a deaf family, has become the first streaming movie to win the coveted best picture at the Oscars. Going into the awards ceremony on March 27th, the low-budget, independent film CODA was considered a major underdog to […]
During Oscar season, it’s not uncommon for studios to spend millions of dollars promoting their films in hopes to influence Academy Award voters. This calculated campaigning goes well beyond traditional advertising methods including throwing swanky events, grassroots regional and out-of-home investments, known as ‘For Your Consideration’ (FCU) campaigns. MediaRadar reviewed ad spend for the Academy […]
ShortsTV, the global short film network, has announced that its ‘Oscar Nominated Short Films’ theatrical release opened in cinemas across the US and Canada on February 25th, and is a box office hit, grossing $1.5 million in its first three weeks. In its 17th year, the cinema presentation of the Live Action, Animation and Documentary […]
As viewers whet their appetite for the upcoming Oscars ceremony, Netflix’s two best picture nominations, The Power of the Dog and Don’t Look Up, both took spots in the Netflix Top 10 English Films for the week commecing February 7th. The Power of the Dog, which received 12 nominations, re-entered the English Films list off […]
Netflix has lashed out at SK Broadband, the South Korean Internet provider, after it demanded that Netflix pay to use their network after hit titles like Squid Game caused a huge surge in data traffic. Netflix VP of Global Public Policy, Dean Garfield, said that such a move could potentially prevent entertainment firms from working […]
Amblin Partners, the global film and television studio helmed by legendary Hollywood director Steven Spielberg, and Netflix have announced a partnership that will cover multiple new feature films per year. Spielberg, commented: “At Amblin, storytelling will forever be at the centre of everything we do, and from the minute Ted [Sarando] and I started discussing […]
Disney+ has announced over 20 titles will premiere exclusively as Star Originals in the UK & Ireland including Pam & Tommy, Welcome to Wrexham, and Fleishman is in Trouble. Additionally, The Kardashian Jenner upcoming series will stream exclusively on Star on Disney+ with a tentative debut later this year. Star is the new general entertainment brand on […]
Production on Disney’s live action musical comedy “Disenchanted,” the sequel to the studio’s Oscar nominated “Enchanted,” is underway. The film, directed by Adam Shankman (“Hairspray,” “The Wedding Planner”) and produced by Barry Josephson (“Enchanted,” TV’s “Bones”), Amy Adams (“Arrival,” “American Hustle”) and Barry Sonnenfeld (“Men in Black,” “Addams Family Values”), is currently shooting in Ireland. […]